Marketing Assistant

Description

Job Summary

Reporting to the Vice President of Strategic Operations, the Marketing Assistant is responsible for maintaining the university’s visual identity through photography and graphic design. This role requires capturing and curating high-quality images for use in university publications, social media, and marketing materials. Additionally, the position involves designing graphics for digital and print media, ensuring brand consistency across all platforms. The Marketing Assistant plays a key role in promoting the university’s mission and events through compelling visual storytelling.

Duties and Responsibilities

This job description does not state or imply that these are the only duties to be performed by the employee occupying this position.  Duties and responsibilities listed are essential job functions and exclude functions which are incidental to the performance of fundamental job duties.

1. Serves as the primary photographer for the university, responsible for capturing images for marketing, social media, website content, and other promotional materials.
2. Attends and photographs most home games and university events, ensuring comprehensive visual coverage.
3. Develops and manages a digital photo archive for university use.
4. Collaborates with university departments to provide photography services as needed.
5. Designs and produces high-quality graphics for print and digital materials, including advertisements, brochures, banners, and social media content.
6. Ensures consistency in branding across all graphic and visual materials.
7. Works with the Marketing team to enhance the university’s visual storytelling strategies.
8. Assists in managing the university’s social media presence by contributing high-quality visual content.
9. Provides creative input on multimedia projects to enhance engagement and outreach.
10. Other duties as assigned by the Vice President for Strategic Operations.

Qualifications

Required Qualifications

• Bachelor's degree in graphic design, photography, or a related field.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong portfolio demonstrating expertise in photography and graphic design.
• Ability to shoot and edit high-quality images for various media formats.
• Knowledge of lighting, composition, and photo-editing techniques.
• Experience with social media content creation and digital marketing trends.
• Ability to manage multiple projects with tight deadlines.
• Excellent attention to detail and organizational skills.
• Strong communication and collaboration abilities

Preferred Qualifications

• Experience working in a higher education or marketing setting.
• Knowledge of video production and editing.
• Familiarity with website design principles and content management systems.
• Experience in branding and visual identity management.

Physical Demands

• Must possess mobility to work in a variety of settings, including office and event locations.
• Ability to carry and operate photography equipment.
• Must have vision to capture high-quality images and edit visual materials.
• Must be able to stand for extended periods and move quickly to capture live event photography.
• Must have the ability to lift and carry up to 25 pounds.