What are the responsibilities and job description for the Web and Communications Specialist for COHS position at WILLIAM CAREY UNIVERSITY?
Job Details
Description
Job Summary
Under the supervision of the Director of Operations, the Web and Communications Assistant has the responsibility to monitor, manage, and maintain the advertising and marketing presence for the College of Health Sciences. This includes the website, social media resources, photography, advertising, and signage. The Web and Communications Assistant works collaboratively with members of the College of Health Sciences to achieve an advertising presence that is user-focused and accurate.
Duties and Responsibilities
This job description does not state or imply that these are the only duties to be performed by the employee occupying this position. Duties and responsibilities listed are essential job functions and exclude functions which are incidental to the performance of fundamental job duties. All duties and responsibilities listed below should be performed in an effective and efficient manner. These criteria are guidelines for evaluation and retention of the Web and Communications Assistant
- Assist the University in implementing the Statement of Purpose.
- Assist the University in implementing the long-range institutional and financial plans.
- Assist the College of Health Sciences in implementing the strategic plan of health-related programs.
- Work with program directors and coordinators and College of Health Sciences administration to build and maintain feature-rich, informative, and up-to-date marketing materials.
- Ensure optimal utilization of web and social media resources, including management of Google business profiles.
- Create promotional materials as required for different projects in health-related programs.
- Post media releases, articles, and announcements in coordination with the College of Health Sciences, the Media Relations Office, and the University.
- Develop engaging social media content in conjunction with health-related program coordinators and directors.
- Maintain College of Health Sciences and University branding standards across all marketing materials and content.
- Coordinate the maintenance and updating of all College of Health Sciences program information hosted on partner websites (e.g. community college and Baton Rouge General Hospital websites)
- Other duties as assigned in coordination with the College of Health Sciences administration.
Qualifications
Minimum Qualifications
- Academic preparation – Associate’s degree in a marketing or computer related field OR work experience in related areas
- Computer literacy
- Ability to manage digital and print advertising
- Willingness to travel to marketing related events and university events
- Willingness to work minimal evenings and weekends
- Commitment to the mission of William Carey University
Preferred Qualifications
- Academic preparation – Baccalaureate degree in a marketing related field
- Experience – experience in website management, social media management, advertising, signage, and designing marketing materials
Physical Demands
- Must possess mobility to work in a standard clinical and office setting, and to use standard office and medical equipment including a phone, computer and 10-key calculator
- Must have vision to read printed materials and a computer screen; hearing and speech to effectively communicate in person and over the telephone
- Must have the ability to sit or stand for extended periods of time
- Must have ability to lift and carry 25 pounds
