Digital Content Specialist and Distribution Coordinator

Position Description: As part of the development and public relations work of the

museum, this position is responsible for all aspects of social media, as well as other

activities associated with the website, print matter, and print distribution. This position

reports to, and its work is managed by, the Director of Marketing as part of the

Department of Institutional Advancement.

Essential requirements of this position include a familiarity with social media, website

design and maintenance, and an understanding of analytics; the ability to create and

administer content on social media platforms to build an audience and ensure

engagement; monitoring of website and social media metrics; regular and dependable

distribution of printed marketing materials; and a “can-do” and enthusiastic community

service-oriented attitude.

Specific Duties:

GENERAL

-Maintain and safeguard WKMA’s brand voice and message strategy across social

media and the website, in keeping with the overall marketing message

-Participate in weekly marketing planning meetings and develop a content calendar with

posting schedules

-Keep the museum and Art Lab stocked with appropriate and timely marketing

materials, to include bulletin boards, lobbies, doors/entrances, etc.

-Submit any and all projects to the Director of Marketing for initial review and approval.

New projects or ideas for projects must be approved before beginning any work.

-Maintain physical and digital records of all business conducted by the WKMA

Marketing Department, including but not limited to invoices, marketing materials,

contracts, etc.

-Assist with events, including after hours, as necessary, to include bartending,

photography, and set up/tear down

-Assist in the collection of marketing data such as contact information, email addresses,

etc.

SOCIAL MEDIA

-Develop, implement and manage our social media strategy after conducting

competitive research, messaging, and audience identification

-Plan, create, publish and share new content on a daily basis that builds meaningful

customer connections, increases brand awareness, and encourages community

members to engage with the brand

-Review the appropriateness of joining additional social media platforms, with final

approval to be made by the Marketing Director and Director of Advancement.

-Promote the Museum’s mission, collections, research, exhibitions, events, programs,

and initiatives through both organic and paid social media

-Optimize company pages within each platform (Facebook, Instagram, LinkedIn) to

increase the visibility of company’s social content

-Monitor SEO and customer engagement and suggest content optimization

-Stay up to date with the latest social media best practices and technologies

-Help determine the impact of all WKMA social media outreach; analyze and review

effectiveness of organic efforts and paid campaigns to help evolve ongoing social media

strategy

-Collaborate with marketing team to develop social media campaigns

-Moderate user-generated content in line with the moderation policy

-Manage, balance, and report on social media budget each month

WEBSITE

–Regularly maintain the museum’s website to keep up-to-date with events, exhibitions

and staff contacts

-Post classes to website to allow participants to register

-Ensures accuracy of all WKMA web pages, to include grammar and spelling

-Assist with email “blasts” as necessary

-Work with copywriters and designers to ensure content is informative and appealing

-Under the direction of the Marketing Director, update community partners as

necessary, to include WETS and WEHC college radio stations; WCYB and WJHL

television; Town of Abingdon and Washington County tourism/chambers of commerce;

Virginia Tourism Corporation; etc.

DISTRIBUTION

-Maintain primary responsibility for the distribution of printed marketing materials, on a

regular and dependable schedule (monthly or as-needed) on defined routes.

-Keep route stops up-to-date, adding new stops as directed and removing old, defunct

or closed stops.

-Work with community stakeholders (tourism, chambers of commerce, etc) to ensure

printed materials are being distributed where needed.

OTHER

-Bolster your network by interacting with industry professionals and influencers via

social media

-Create editorial calendars and schedules

-Other duties as assigned by the Marketing Manager, Director of Institutional

Advancement and Executive Director

Job Type: Part-time

Pay: $15.00 - $18.00 per hour

Expected hours: 25 – 30 per week

Work Location: In person

Salary : $15 - $18