Demo

Assistant Athletic Director, Marketing & Fan Engagement

William & Mary
Williamsburg, VA Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/7/2025

Position Information

Position Number : FP692W

Please ensure you read the below overview and requirements for this employment opportunity completely.

Position Title : Assistant Athletic Director, Marketing & Fan Engagement

Employment Category : Full Time Professional

Location : William & Mary

Department : 832500 Promotions

Unit Mission Statement

The Department of Intercollegiate Athletics at William & Mary is dedicated to the pursuit of excellence in all its endeavors. We are committed to an outstanding intercollegiate athletics program by :

  • Forging an environment that demands success with integrity.
  • Winning championships.
  • Empowering leaders.
  • Building a championship culture.
  • Elevating the prestige of the University.
  • Instilling pride and respect.

Position Summary

This position will develop and implement marketing, promotional activities, digital and social strategies, and ticket sales plans for football, men’s and women’s basketball, baseball, and men’s and women’s soccer. Additionally, the candidate will have oversight of the dance and cheer programs, hold a leadership role within athletics external team, and will be heavily involved in department NIL efforts.

Conditions of Employment

  • The work schedule for this position requires additional hours beyond the typical work week, to include evening and weekend work, and / or overnight travel to sporting events.
  • This is a restricted position subject to availability of funding.
  • Required Qualifications

  • Bachelor’s degree or comparable education, training, and / or experience.
  • Experience in athletics promotion at either the professional sports or collegiate level.
  • Significant experience with developing advertising plans and / or promotional plans.
  • Accounting and / or budget management skills or experience.
  • Competency with database management and word processing software specifically Microsoft Word, and Excel.
  • Demonstrated excellent customer service and communication skills.
  • Preferred Qualifications

  • Bachelor’s degree or Masters degree in Sports Management, Business, Marketing or directly related areas.
  • Experience with scheduling and PR appearances.
  • Experience working with graphic design.
  • Previous supervisory experience.
  • Advertised Pay Range

    up to $69,000

    Advertised Pay Range Statement

    All hiring rates are commensurate with relevant experience up to the advertised amount considering internal alignment.

    Benefits Summary Statement

    William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with

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    Salary : $69,000

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