What are the responsibilities and job description for the Director of Online Enrollment and Partnerships position at William Peace University?
Position Information
Position Title:
Director of Online Enrollment and Partnerships
Posting Number:
WPU0055217
University Information:
WPU provides a culture that fosters an energized team environment, builds on our strengths, promotes creativity and innovation, and encourages respect and open communication. We value our faculty and staff. We know they are important and vital to the growth of our university and culture. Senior leadership is personally dedicated to the professional growth and development of each employee. We want to help you build your career, while ensuring you have great work-life balance and flexibility.
We teach our students the skills needed for ethical citizenship, not just in the classroom, but by example. We believe in giving back to our community, and our employees take pride in working at William Peace University.
We teach our students the skills needed for ethical citizenship, not just in the classroom, but by example. We believe in giving back to our community, and our employees take pride in working at William Peace University.
Department:
Office of Advancement
Purpose of Department:
The Office of Advancement at William Peace University exists to connect alumni and friends to advance the mission of William Peace University. We are responsible for alumni engagement, creating and sustaining community partnerships, friend-raising and fundraising for annual (operating), capital, and endowment campaigns. Our vision is to cultivate a philanthropic culture among our alumni and friends, fostering pathways of support for WPU to provide vibrant learning experiences for our students.
Summary of Position:
The Director of Online Enrollment and Partnerships is responsible for leading efforts to aggressively establish and maintain relationships with community colleges and regional organizations to create pipelines for identified Online programs and for meeting enrollment goals for the School of Professional Studies (SPS), whose programs are listed below. This position also works with readmitted SPS students. The Director partners closely with the Assistant Vice President of Marketing to design and execute targeted recruitment campaigns for online programs, as well as regularly assessing the effectiveness of partnerships and adjusting strategies. This position also collaborates with the Executive Director of the School of Professional Studies to develop annual enrollment goals and set goals specific to each SPS degree program.
Essential duties and responsibilities:
Location: On-campus, in-person with occasional remote work opportunities
ESSENTIAL RESPONSIBILITIES AND DUTIES Reporting to the Assistant Vice President of Admissions, the individual holding this position is responsible for, but not limited to, the following duties:
In partnership with the Assistant Vice President of Admissions and the Executive Director for SPS, the Director of SPS Admissions is responsible for meeting enrollment targets for all SPS programs. These programs include, but are not limited to:
Oversee outreach and conversion of students through all stages of the enrollment funnel for all SPS programs.
KNOWLEDGE, SKILLS, and ABILITIES To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability needed to perform the duties of the position, including the ability to retain on-the-job learned skills and abilities. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
ESSENTIAL RESPONSIBILITIES AND DUTIES Reporting to the Assistant Vice President of Admissions, the individual holding this position is responsible for, but not limited to, the following duties:
In partnership with the Assistant Vice President of Admissions and the Executive Director for SPS, the Director of SPS Admissions is responsible for meeting enrollment targets for all SPS programs. These programs include, but are not limited to:
- Criminal Justice
- Business Administration
- Psychology
- Education without Licensure
- Interdisciplinary Studies
- RN to BSN
- Human Resource Management
Oversee outreach and conversion of students through all stages of the enrollment funnel for all SPS programs.
- Coordinate development of recruitment and marketing materials for all programs with the Assistant Vice President of Marketing and Assistant Vice President of Admissions.
- In partnership with the Assistant Vice President of Admissions and Assistant Vice President of Marketing, establish communication flows/messaging for prospects/applicants in all stages of the funnel for all SPS programs.
- Oversee the development of SPS presentations.
- Directly oversee the development and implementation of SPS recruitment programming – both on and off campus.
- In partnership with The Executive Director of The School of Professional Studies, coordinate the development and implementation of all new student orientation programming.
- In partnership with Academic Affairs, establish and manage partnership affiliations with community colleges and other institutions to enhance transfer pathways.
- Organize and participate in campus and off-campus recruitment events, including Wake Technical Community College (WTCC) fairs.
- Develop and manage digital marketing content curation to enhance online engagement and lead nurturing.
- Collaborate on website content development and editing to ensure accuracy and effectiveness.
- Implement enrollment coaching strategies to guide prospective students through the admissions process and improve conversion rates.
- Regularly monitor and report to all relevant constituents funnel numbers throughout the recruitment cycle as they relate to enrollment goals.
- Work with Slate Consultant to continually make necessary enhancements to refine workflow in CRM.
- Serve as direct supervisor of the Nursing Admissions Coordinator.
- Work effectively with a diverse group of prospective students and families, students, employees, visitors, and guests.
- Keep management informed as appropriate to ensure success.
- Perform other duties as assigned.
KNOWLEDGE, SKILLS, and ABILITIES To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability needed to perform the duties of the position, including the ability to retain on-the-job learned skills and abilities. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
- Proficiency with Microsoft Office suite.
- Excellent interpersonal, verbal, written communication, and organizational skills.
- Proficiency in data gathering, summary, and reporting.
- Ability to work independently as well as collaboratively.
- Ability to maintain accurate and well-organized records.
- Ability to maintain confidentiality.
- Ability to function in a fast-paced, creative, change-oriented, and driven environment.
- Ability to work with a diverse population of students, faculty, and guests.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
- Ability to detect and read a computer screen and printed material with or without vision aids; close vision, peripheral vision, depth perception, and ability to adjust focus.
- Ability to move and transport 5 pounds regularly and up to 25 pounds occasionally.
- Ability to operate office equipment such as a calculator, computer, copy machine, printer, etc.
- Ability to communicate in audible tones so that others understand clearly, adjusting volume and pace as required.
- Frequently is required to move and remain in a stationary position at least 50% of the time.
- Must be able to drive or secure transportation for occasional travel.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
- While a hybrid work schedule may be available on occasion, most work will be done on-site and in-person as business needs dictate.
- The noise level in the work environment is typical of an office environment. The position experiences regular interruptions.
- The position is expected to work outside of normal business hours to participate in campus functions.
Minimum Qualifications:
QUALIFICATIONS Candidates who make applications within established recruitment dates are required to meet the minimum qualifications to be considered for employment. Minimum qualifications are the absolute smallest amount of experience and education that provide the ability to determine if the candidate could potentially perform well in the position. Preferred are the qualifications that enable a candidate to potentially excel in the position.
MINIMUM QUALIFICATIONS
MINIMUM QUALIFICATIONS
- Bachelor’s degree and two years of experience in outreach and recruitment for online degree programs or equivalent combination of education and experience. Proficiency using Microsoft Office, including Word, Excel, PowerPoint, email, and CRM systems.
Preferred Qualifications:
PREFERRED QUALIFICATIONS
- Bachelor’s degree and three or more years of experience in outreach and recruitment for online degree programs or equivalent combination of education and experience.
Hours per week:
40 hours, 12-month duration
Job Posting Date:
03/06/2025
Priority Deadline:
05/05/2025
Priority Deadline Information:
Priority consideration will be given to applications received by the Priority Date; however, applications will be accepted until the position is filled.
