What are the responsibilities and job description for the Senior Director, Digital Marketing position at WillowTree?
Who We Are
WillowTree is a leading digital consultancy that partners with the world's most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree's client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino's, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.
In January 2023, WillowTree was acquired by TELUS Digital (Symbol : TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.
To learn more about our Digital Marketing practice, please visit : https : / / www.willowtreeapps.com / services / digital-marketing-services
Location
This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH).
The Opportunity
The Senior Director, Digital Marketing role requires a strategic focus on delivering results for clients while managing internal teams and contributing to the company's growth. You will oversee the growth of teams, clients, craft, and overall vision for marketing services technology alignment, and go-to-market offerings. This senior leader will be responsible for developing and implementing WillowTree's integrated digital marketing services based on the strategic directions set for the company. Your focus will be on fostering a culture of accountability, collaboration, innovation, and client-centricity while scaling our capabilities to deliver unique, high-impact solutions that exceed client expectations across strategy, MarTech implementation, web development, and lifecycle marketing execution leverage Adobe and best-in-class technologies (Braze, Segment, Amplitude, etc). This leadership position will work closely with our service discipline heads, shaping their strategies to align with WillowTree's solutions vision and continuously evolving our portfolio of services, skills, and capabilities to address emerging client needs and market trends.
The role is highly cross-functional, requiring strong leadership, industry expertise, client-centricity, and a data-driven approach to deliver value and growth. This leader acts as both a strategist and a leader, balancing the demands of clients, the needs of the team, and the company's business objectives.
Responsibilities
Client Relationship Management
- Client Success : Oversee the client journey to ensure high satisfaction and retention, focusing on measurable outcomes and effective communication.
- Account Growth : Work closely with account managers to identify opportunities for expanding services with existing clients, including upselling or cross-selling digital marketing and web development solutions.
- Customized Solutions : Engage in high-level discussions with clients to understand their unique needs and challenges, guiding the development of tailored solutions that deliver value.
Team Leadership and Development
Product and Service Development
Operational Oversight
Business Development and Sales Support
Data and Analytics
Budgeting and Financial Management
P&L Responsibility : Oversee the profit and loss of the division, ensuring financial performance aligns with business goals.
Qualifications
Bonus Points
Why WillowTree?
We offer a place to be yourself.
Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That's why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You'll work hard here; however, we'll balance that with a culture that supports your growth and cares about your well-being. We're committed to creating an environment of inclusion - a place where every Tree can thrive.
We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.
WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.
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What We'll Offer
In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits :
USA Pay Range
190,000-$246,000 USD
Salary : $190,000 - $246,000
