What are the responsibilities and job description for the Vice President and Marketing Practice Leader position at Winalytics LLC?
Careers – Vice President and Marketing Practice Leader The Role
As a Vice President, you will actively source new client engagements by leveraging relationships with C- and VP-level revenue leaders. You will also act as the engagement leader and primary point of contact on our client accounts.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
You will work closely with the client go-to-market leadership and team and also direct the Winalytics fulfillment team. You will be in a position to help clients architect their next level of go-to-market strategy as well as support putting this strategy into a day-to-day practice.
In their client-facing work, our Senior Director and Engagement Managers typically :
- Closely collaborate with CEOs, CROs, COOs and VP-level leadership in marketing, sales and customer success to develop and iterate a client-specific positioning and go-to-market strategy
- Leverage our proprietary playbooks framework to build client-specific value playbooks that personalize value around key buyer roles, goals, and market segments
- Leverage our proprietary playbooks to develop growth marketing programs for customer acquisition, expansion and retention
- Collaborate with internal marketing teams to execute digital marketing programs such as performance marketing (Paid Search, Display, Paid Social), Email Marketing, Conversational Marketing (Chatbots / Drift) and SEO to drive product led growth / product acquisition
- Analyze data for insights and optimization of growth marketing programs,, collaborating with client and Winalytics to build a funnel dashboard in Tableau and / or HubSpot as needed
- Manage content developers who are building playbook content, including customer stories, blog posts, sales decks, video snippets, landing pages, and infographics
- Lead and / or participate in client marketing sessions to build and optimize marketing strategy
- Lead leadership and GTM learning sessions to support playbook introduction, collaboration, and iteration
Your Experience and Qualification
Our Vice Presidents and Engagements Leaders have an existing network C- and VP-level relationships. They are comfortable initiating and managing business development conversations. They have excellent client and process management, and focus on building repeatable, scalable go-to-market processes in a collaborative and iterative way.
The background of our typical Vice President and Growth Marketing Engagements Leaders includes :
Compensation : Compensation based on experience, but competitive to a Managing Director role in one of the Big 4 consulting firms or a comparable management consulting firm
Location : Continental US, with a slight preference given for Boston-based consultants
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