What are the responsibilities and job description for the Vice President Marketing position at Winbond Electronics Corporation America?
Summary :
We are seeking a highly experienced Vice President (VP) of Marketing to lead our marketing team. The ideal candidate will have a deep understanding of market trends, applications, and system designs with a proven track record of successfully leading marketing teams in product definition, justification, new product introduction, ecosystem creation, market and segment analysis, and in driving profitable revenue and market share growth.
Job Scope :
Lead Segment, Product marketing, and Strategic Marketing activities in US.
Lead and grow business related to US customers.
Lead and grow SoC / MCU reference design activities for US and global accounts.
Provide periodic market / product / business updates and meetings with global organizations, especially with Taiwan.
Key Responsibilities :
Customer Engagement : Visit major OEMs, ODMs, CMs, and ecosystem partners to achieve close customer centric relationships. Track, analyze and follow-up on opportunities. Monitor field forecast and drive sales to exceed plan. Present status on a weekly / monthly / quarterly basis
Revenue Growth : Develop and execute marketing strategies that drive revenue growth, including demand generation and customer centric initiatives.
Market Analysis : Conduct market research and analysis to identify trends, opportunities, TAM / SAM / SOM, and competitive landscape. Utilize this information to define marketing strategies, establish product positioning, and provide training.
Product Definition and Justification : Research customer requirements, schedules, volume, competition, and application trends. Collaborate with cross-functional teams to define differentiated product requirements and create compelling business cases for new product development.
New Product Introduction : Lead the go-to-market strategy for new product launches, ensuring alignment with overall business objectives and market penetration targets.
Segment Analysis : Analyze market segments to identify target audiences and develop tailored promotional campaigns to effectively reach and engage customers in these segments. Drive activity across in USA and EU that enables markets worldwide.
Chipset Reference Design : Drive and facilitate communications of chipset reference design-ins / wins. Must bee proactive in address next generation requirements.
Team Leadership : Provide strong leadership and mentorship to the marketing team. Foster a collaborative and high-performance culture. Set clear goals, provide regular feedback, and support professional development.
Collaboration : Work closely with sales, product development, and other departments to ensure alignment and effective execution of marketing initiatives.
Budget Management : Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Qualifications :
Bachelor’s degree in electrical engineering and / or computer science.MBA is a plus.
Previous job experience shall be in the SoC / MCU or Embedded Systems industries.
Minimum of 20 years of experience in marketing, with at least 7 years in a senior leadership role.
Proven track record of successfully leading marketing teams and driving revenue growth.
Strong knowledge of market and applications trends and system designs.
Excellent analytical and strategic thinking skills.
Exceptional presentation, communication, and interpersonal skills.
Ability to thrive in a fast-paced, dynamic, and multi-tasking environment.
Fluent with Office productivity tools
Experience interfacing with sales network (reps, distribution, FAEs)
The Company reserves the right, at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job positions, or assign additional job responsibilities. Your cooperation and assistance in performing such additional work is expected.
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