What are the responsibilities and job description for the Director, Demand Generation position at Wind River?
Description Position at Wind River
Job Title : Senior Manager / Director, Demand Generation
Location : Boston, MA, Troy, MI or Alameda, CA
Reports To : VP of Marketing
ABOUT WIND RIVER
Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability. Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world.
ABOUT THE OPPORTUNITY
We are looking for a strategic and data-driven Senior Manager / Director of Demand Generation to lead our demand generation team and drive marketing-influenced revenue. This role is pivotal in designing, executing, and optimizing multi-channel campaigns to generate high-quality MQLs, SALs, and SQLs that convert into closed-won deals. The ideal candidate has experience leading demand generation and campaign teams, a strong background in digital marketing and marketing technology, and a deep understanding of how marketing and sales align for pipeline and revenue growth.
KEY RESPONSIBILITIES :
- Lead and mentor a team of demand generation and campaign experts, ensuring alignment with company revenue goals.
- Develop and execute strategic marketing campaigns across digital channels, including content syndication, webinars, SEM / SEA, paid social, programmatic ads, web forms, and email marketing.
- Own and optimize the marketing technology stack, including Marketo, Salesforce, and other key platforms, ensuring seamless marketing operations.
- Automate reporting, develop scorecards and dashboards, and deliver insights to leadership and cross-functional teams.
- Partner closely with sales operations to define and enforce SLAs between marketing and sales, ensuring efficient lead management and follow-up processes.
- Work in collaboration with industry marketing, product marketing, and field marketing to develop and localize global campaigns for regional success.
- Ensure marketing efforts are data-driven, measuring performance and continuously improving conversion rates and pipeline contribution.
- Stay ahead of industry trends and best practices in demand generation, marketing automation, and customer acquisition strategies.
WHAT YOU'LL BRING :
BENEFITS
Compensation OTE
The annual base salary range for this role’s listed grade level is $215,900 to $323,900 OTE for Colorado, New York, and New Jersey residents, and $215,900 to $323,900 OTE for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans : health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.
OUR COMMITMENT TO DIVERSITY
Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics. To learn more, visit Wind River at www.windriver.com .
APPLICANT PRIVACY NOTICE :
Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here .
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Salary : $215,900 - $323,900
