What are the responsibilities and job description for the Membership Sales Associate position at Winery Division?
ESSENTIAL PURPOSE: The Membership Sales Associate is responsible for driving membership growth and retention by providing exceptional customer service, actively selling wine and club memberships, and executing targeted customer outreach. This role plays a critical part in expanding our community of wine enthusiasts by fostering meaningful relationships, identifying sales opportunities, and ensuring seamless order fulfillment.
Key Responsibilities:
Sales & Customer Outreach
- Proactively drive wine club sign-ups by engaging with customers via phone, email, and text.
- Follow up on leads from tasting room visits, online purchases, and events to convert interest into sales.
- Develop relationships with members to increase retention, upsell additional purchases, and drive referrals.
- Contact lapsed members to encourage re-enrollment through personalized outreach and exclusive offers.
- Maintain detailed records of customer interactions and sales progress in the CRM system.
Order Processing & Membership Management
- Assist in executing all aspects of wine club processing, including payment conversions, declines, and ensuring timely order fulfillment.
- Manage the membership database, ensuring accurate customer records, preferences, and order history.
- Communicate and resolve returned shipments with customers to ensure successful delivery.
Member Engagement & Event Sales
- Sell tickets and promote attendance at exclusive wine club events to enhance member engagement.
- Assist in executing member events, ensuring a VIP experience that fosters loyalty and additional sales.
Additional Responsibilities
- Stay informed about the PlumpJack Collection of Wineries’ offerings to provide knowledgeable recommendations.
- Perform other duties as assigned to support the success of the membership program.
JOB KNOWLEDGE & EDUCATIONAL LEVEL:
- College diploma or equivalent required.
- Proven experience in sales, hospitality, or customer service; wine industry experience is a plus.
- Strong proficiency in MS Excel, CRM software, and internet-based applications.
SKILLS AND APTITUDES:
- Sales-driven mindset with a strong ability to convert leads and maximize revenue.
- Excellent communication skills with the ability to build strong customer relationships.
- Goal-oriented with a proactive approach to outreach, sales follow-ups, and cross-selling.
- Highly organized and detail-oriented, ensuring efficient order processing and data management.
- Ability to work in a fast-paced environment, handling multiple priorities with professionalism.
- Comfortable working in a team-oriented, high-call-volume office setting.
WORKING CONDITIONS:
- Primarily works in an office environment with high email and phone volume.
- Spends approximately 90% of the workday at a desk, using a computer.
- Occasionally required to lift and move objects up to 50 lbs. over short distances.
- Must be able to work under pressure and adapt to shifting priorities.
- Weekend availability may be required for key sales and membership events.
PHYSICAL DEMANDS:
- Sits at desk approximately 90% of workday.
- Uses computer approximately 90% of shift, depending upon current projects.
- Heavy use of phones and email, daily.
- Occasionally required to handle and move objects weighing up to 50 lbs. over short distances.
- Must be able to work well under pressure. Occasional weekend duties are required.
