Demo

Associate Manager, Personalization & CRM

Wingstop Restaurants, Inc.
Dallas, TX Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 5/27/2025

ASSOCIATE MANAGER, PERSONALIZATION & CRM

WINGSTOP RESTAURANTS, INC.

 

ROLE PROFILE DESCRIPTION

 

 

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

 

WHAT WE’LL NEED

This role is responsible for managing email and mobile push campaigns and journeys to impact customer KPI's such as frequency, retention, and reactivation. 

 

Responsibilities:

 

  • Own end-to-end execution of CRM (email and push) campaigns
  • Work with internal and external design and development resources on strategies that support brand campaigns and calendar planning
  • In partnership with Analytics, assist in opportunity sizing and providing testing recommendations for key hypotheses
  • Leverage campaign insights to improve future campaign performance
  • Develop visualizations to tell stories and deliver insights about the impact of our communications
  • Partner with internal teams to ensure a cohesive end to end communications / guest experience 
  • Proactively identify current and potential gaps in the digital experience and work with key partners to mitigate
  • Deliver accurate and timely campaigns
  • Collaborate with Analytics to develop Test and Learn plans to ensure investments are accountable

Ability to put the customer first and connect the dots to develop great experiences 

 

WHAT YOU’LL NEED

  • 3-5 years of experience in Personalization & CRM execution
  • Marketing project management experience
  • Degree in Marketing or equivalent
  • Collaborative and curious self-starter 
  • Salesforce Marketing Cloud or equivalent tools (nice to have)

 

WHO YOU ARE 

SWEEP THE FLOOR – No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

GIVE A $H!T – You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

OWN IT – You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

NO A$$HOLES – You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

IRON SHARPENS IRON – You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

 

BENEFITS

FLAVOR PERKS:

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave

FUN IS THE BEST FLAVOR:

  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Onsite game room

 

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

 

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Associate Manager, Personalization & CRM?

Sign up to receive alerts about other jobs on the Associate Manager, Personalization & CRM career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$55,598 - $84,145
Income Estimation: 
$35,250 - $44,591
Income Estimation: 
$42,577 - $59,931
Income Estimation: 
$119,187 - $158,016
Income Estimation: 
$168,541 - $230,379
Income Estimation: 
$116,116 - $161,606
Income Estimation: 
$94,514 - $151,319
Income Estimation: 
$160,240 - $221,615
Income Estimation: 
$102,236 - $139,057
Income Estimation: 
$119,187 - $158,016
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$97,797 - $133,048
Income Estimation: 
$94,514 - $151,319
Income Estimation: 
$116,116 - $161,606
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Wingstop Restaurants, Inc.

Wingstop Restaurants, Inc.
Hired Organization Address Flowery Branch, GA Full Time
Coming soon to Flowery Branch - join our team today! Wingstop’s mission is to serve the world flavor. Wingstop is the de...
Wingstop Restaurants, Inc.
Hired Organization Address Philadelphia, PA Full Time
Company Overview Wingstop is dedicated to serving the world flavor, providing a unique culinary experience with our sign...
Wingstop Restaurants, Inc.
Hired Organization Address Kansas, MO Full Time
WHERE FLAVOR GETS ITS WINGS – JOIN OUR WINNING TEAM! At Wingstop , we don’t just serve wings—we serve an experience! We ...
Wingstop Restaurants, Inc.
Hired Organization Address Flowery Branch, GA Full Time
Coming soon to Flowery Branch - join our team today! Wingstop’s mission is to serve the world flavor. Wingstop is the de...

Not the job you're looking for? Here are some other Associate Manager, Personalization & CRM jobs in the Dallas, TX area that may be a better fit.

Sr. Manager CRM & Personalization

Wingstop, Dallas, TX

Associate Manager, CRM

Pizza Hut, Plano, TX

AI Assistant is available now!

Feel free to start your new journey!