Demo

Field Marketing Manager - Southeast

Wingstop Restaurants, Inc.
Dallas, TX Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 4/4/2025


FIELD MARKETING MANAGER - SOUTHEAST

WINGSTOP RESTAURANTS, INC.

 

ROLE PROFILE DESCRIPTION

 

 

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

 

WHAT WE’LL NEED

We are seeking a dynamic Field Marketing Manager with an in-depth understanding of the Quick Service Restaurant (QSR) and Fast Casual landscape. In this role, you will collaborate closely with Brand Partners (franchisees) within your designated territory to influence and guide their marketing strategies tailored to their respective local markets.

This individual will serve as a subject matter expert on all brand local marketing initiatives and work closely with Ops partners to provide best in class Brand Partner support. They will be a strategic thinker with a proactive hands-on approach and have excellent communication skills. They must be a self-starter and thrive in a fast-paced ambiguous environment with little to no direction.

  • Work with all internal cross functional partners including but not limited to Operations, Delivery, Consumer Insights, Development, and FP&A to support our strategic vision and drive growth for all assigned regions. 
  • Conduct market research to be able to provide effective recommendations on how to build brand awareness, increase customer engagement, and increase traffic. 
  • Manage, support, and track all New Restaurant Openings (NROs) in the opening process for the Southeast Division Brand Partners. 
  • Work cross-functionally with the Media team to implement media support for all existing restaurants and NROs to drive positive transaction growth. 
  • Leverage business acumen to provide data driven marketing analysis/tactics for restaurant-level plans to address business challenges and propel consistent, positive results.
  • Support all Brand Partner New Restaurant Openings including but not limited to media plans, LSM initiatives, and Grand Openings
  • Proactively identify opportunities within the Southeast Division markets to generate brand awareness and drive transaction growth
  • Prepare regular communications and presentations for Brand Partners and Ops leadership including Period & Quarterly Sales Performance 
  • Evaluate and assess potential sponsorship or partnership opportunities for all brand partners
  • Proactively identify and introduce new ideas/solutions/opportunities to address needs more effectively with your assigned region
  • Other duties as assigned. 

 

WHAT YOU’LL NEED

  • Bachelor’s Degree required in Marketing, or related field. 
  • 5 years of experience in Marketing, Field Marketing, or relevant field required 
  • Quick Service Restaurant marketing experience required
  • Background in restaurant and/or retail franchise experience preferred 
  • Local Media knowledge
  • Advanced Excel & Power Point skills
  • Power Bi Data experience (Other data sources are accepted)
  • Strong interpersonal and relationship building skills
  • Knowledge of local marketing strategies
  • Up to 40% travel 

 

WHO YOU ARE 

 

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team. 

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

 

BENEFITS

 FLAVOR PERKS:

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave


FUN IS THE BEST FLAVOR:

  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Discounted onsite dry cleaning
  • Discounted onsite car detailing
  • Onsite game room and patio

 

 

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

 


If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Field Marketing Manager - Southeast?

Sign up to receive alerts about other jobs on the Field Marketing Manager - Southeast career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$137,643 - $182,074
Income Estimation: 
$187,410 - $254,003
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$137,727 - $181,250
Income Estimation: 
$169,213 - $239,804
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$184,635 - $240,705
Income Estimation: 
$113,925 - $149,457
Income Estimation: 
$128,981 - $177,855
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$137,727 - $181,250
Income Estimation: 
$96,928 - $129,143
Income Estimation: 
$115,898 - $155,468
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Wingstop Restaurants, Inc.

Wingstop Restaurants, Inc.
Hired Organization Address Bellevue, NE Full Time
Company Overview Wingstop Restaurants is a fast-casual chain of restaurants that specializes in serving high-quality chi...
Wingstop Restaurants, Inc.
Hired Organization Address Bellevue, NE Full Time
Job Description As a Guest Service Team Member at Wingstop, your primary responsibility will be to deliver World-Class s...
Wingstop Restaurants, Inc.
Hired Organization Address Clarksdale, MS Full Time
Job Overview At Wingstop Restaurants, we are committed to serving our guests with passion, integrity, and a commitment t...
Wingstop Restaurants, Inc.
Hired Organization Address Clarksdale, MS Full Time
About Wingstop Restaurants As a guest-centric brand, Wingstop Restaurants is dedicated to delivering exceptional service...

Not the job you're looking for? Here are some other Field Marketing Manager - Southeast jobs in the Dallas, TX area that may be a better fit.

Field Marketing Manager - Plano

Raising Cane's, Plano, TX

Field Marketing Manager

Christmas Air Conditioning & Heating, Lewisville, TX

AI Assistant is available now!

Feel free to start your new journey!