What are the responsibilities and job description for the Senior Manager PR Communications & Influencer position at Winid Spain?
Winid is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help organizations discover professionals who will take them to the next level. We do this through talent acquisition and development solutions that focus on people, diversity and inclusion, innovation, and cutting-edge technology.
About the client:
A global company focused on luxury beauty products. The company prioritizes sustainability and community support. Combining artistry, science, and a deep understanding of their customers' desires to create products that are effective and offer a luxurious experience, enhancing both beauty and well-being.
Job description:
Our Client is seeking a dynamic Senior Manager PR Communications & Influencer, an expert brand builder who can navigate and manage complex brand licensing and
internal/external relationships. The Senior Manager oversees the day-to-day management of our PR and Influencer activities and manages the budget and critical vendor partnerships, including the public relations and influencer agencies.
Key Responsibilities:
- Establishing, managing and executing global communication, PR and influencer strategies (online & offline) for the portfolio of brands
- Act as key communication expert with retailers, distributors, build trust and partner with licensors on all communication activities
- Manage and maintain an active partnership with global/local PR, Influencer agencies, establish KPIs and ensure they are meeting all.
- Accountable for ensuring key stakeholders (both internal and external) are informed, updated and supportive of direction and plans
- Press
- Manage day-to-day editorial requests, media relations, and external communications
- Develop a PR international plan including strategy, goals, budget, and tactics for every brand in the portfolio.
- Forging and maintaining relationships with key editors and beauty influencers and press to improve product coverage and set brands up as go-to products with consumers
- Manage media inquiries and interview requests
- Monitor, analyze and communicate PR results regularly
- Develop PR materials and guidelines
- Drive consistency of brand messaging to press around the globe
- Influencer
- Define the global influencer strategy, establish KPIs and local roll-out in close partnership with markets and distributors
- Develop and manage the execution of clear and measurable Influencer plans
- Engage audiences across traditional and new media (bloggers, influencers)
- Identify influence trends and influencers profiles in line with brand DNA
- Develop Influencers materials and guidelines
- Events
- Design strategy, create and manage the execution of global Customer and Influencer Events
- Organize and execute product press launches, Influencer and Consumer activities and special events
- Support local teams in event organization and execution
Requirements:
- Bachelor’s Degree or equivalent in PR Communications, Marketing, or related field
- 6-10 years of experience in a related field
- Experience working with social engagement tools & platforms
- Experience managing Social Media and Influencer Agencies
- Experience managing multiple budgets
- A proactive self-starter with a can do attitude
- Exceptional written and oral communication skills
- Strong organizational and multi-tasking capabilities
- Collaborative influencing and leadership skills as evidenced by the ability to
- motivate and build consensus and partnerships