Manager, Product Marketing

A Little About Us: Operating since 1968, Newmar Corporation has been helping customers explore the outdoor lifestyle, enabling extraordinary mobile experiences as they travel, live, work, and play. Newmar has been synonymous in the RV industry with luxury, quality, and innovative motor coaches. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating meaningful strategic differentiation. Newmar is part of Winnebago Industries, Inc. a leading U.S. manufacturer of outdoor lifestyle experiences under the Winnebago, Newmar, Grand Design, Chris-Craft, and Barletta brands.

Primary Objective of Position: Leads the product strategy and tactical programs for one or more motorized product lines. Gains a deep knowledge of customer needs and coordinates across the organization to ensure key customer needs are being met, resulting in profitable sales growth. Activities cover the full life cycle of the product, from defining the product roadmap and new product launches, to maximizing product sales and profit, to managing the product’s end-of-life. Partners with internal functions (sales, production, purchasing, engineering, service) to ensure an outstanding customer experience.

Key Areas of Responsibility

• Product Strategy and Development
  • Lead the product lifecycle, from defining the roadmap to launch, growth, and end-of-life management.
  • Analyze market trends, customer needs, and competitive landscapes to shape product innovation and strategy.
  • Identify and pursue new growth opportunities, including adjacent markets, product platforms, and business models.
• Customer Insights and Market Research
  • Conduct consumer research to deeply understand customer needs and translate insights into actionable strategies.
  • Specify market requirements for current and future products by visiting dealers, trade shows, customers, and adjacent market users.
• Go-to-Market Planning
  • Develop and execute comprehensive product launch plans, collaborating with sales, marketing, and production teams.
  • Define and implement pricing strategies, leveraging market research, cost analysis, and volume forecasts to maximize profitability.
• Portfolio Optimization
  • Partner with sales and engineering to create and execute product strategies that align with overall business objectives.
  • Manage product portfolio performance, including pricing, portfolio rationalization, and lifecycle optimization to improve key performance indicators (KPIs).
  • Lead initiatives like value-added/value-engineering prioritization, supply chain decision-making and quality improvement programs to enhance product value and profitability.
• Performance and Reporting
  • Prepare long-term sales forecasts, business plans, and analyses to support strategic decision-making.
  • Regularly evaluate and report on product performance, making data-driven recommendations to optimize success.

Key Attributes

• Strategic and Analytical Skills: Proven ability to think critically, solve complex problems, and develop innovative strategies.
• Customer-Centric Mindset: Focused on understanding and enhancing user experiences.
• Collaborative Leadership: Skilled at working cross-functionally and influencing at all levels of the organization.
• Strong Communication: Exceptional verbal and written communication skills, with the ability to present and influence credibly across teams, including executive leadership as well as externally with dealers
• Results-Driven: Initiative-taking, detail-oriented, and thrives in a performance-focused environment.
• Adaptable and Curious: Excels in dynamic settings with a willingness to embrace change and continuously learn. Comfortable with ambiguity and operating in the grey in early stage innovation

Education and Experience

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred.
• 5 years of experience in product management, marketing, or technical sales. Understanding of the RV, automotive, travel or related industries is a plus.
• Demonstrated success in developing growth strategies, launching products, and managing product lifecycles.
• Strong financial acumen with experience analyzing data and building business cases.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Ability to travel domestically as needed.

Join a team dedicated to delivering innovative solutions and unforgettable experiences for RV enthusiasts. If you’re passionate about blending strategy, creativity, and customer focus, we’d love to hear from you!