What are the responsibilities and job description for the Promotions and Marketing Manager position at Winner's Circle?
1. Marketing Strategy:
- Develop and execute comprehensive marketing plans to promote the family entertainment
center's attractions, events, and offerings.
- Collaborate with the management team to align marketing efforts with business goals.
2. Promotional Campaigns:
- Create and manage promotions, special offers, and packages to attract new and repeat
guests.
- Design eye-catching promotional materials, both digital and printed.
3. Digital Marketing:
- Oversee digital marketing initiatives, including website updates, social media campaigns,
email marketing, and online advertising.
- Utilize analytics to measure campaign effectiveness and make data-driven improvements.
4. Content Creation:
- Develop engaging and relevant content, such as blog posts, videos, and social media content,
to promote the center's attractions and events.
5. Guest Engagement:
- Foster engagement with the center's online and offline communities by responding to
comments, messages, and reviews.
- Develop strategies to encourage guest interaction and user-generated content.
6. Partnerships and Collaborations: - Identify and establish partnerships with local businesses, schools, and organizations to cross-
promote and increase brand visibility.
7. Event Promotion:
- Promote and market special events, parties, and seasonal activities to attract attendees and
enhance the guest experience.
8. Budget Management:
- Manage the marketing budget effectively, allocating resources to campaigns that offer the
best return on investment.
9. Market Research:
- Conduct market research to identify trends, competitors, and opportunities for
differentiation.
- Stay updated on industry developments and adjust strategies accordingly.
10. Reporting and Analysis:
- Generate regular reports on marketing performance, including key metrics and insights.
- Use data to refine strategies and optimize campaigns.
Qualifications:
- Previous experience in marketing, promotions, or advertising, preferably in the entertainment,
hospitality, or service industry.
- Strong strategic thinking and creativity to develop innovative marketing campaigns.
- Excellent written and verbal communication skills for effective content creation and
messaging.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Strong analytical skills to measure campaign performance and make data-driven decisions.
- Collaborative mindset to work with cross-functional teams and external partners.
- Flexibility to work irregular hours, including evenings, weekends, and holidays, as required by
the operational needs of the family entertainment center.
- Bachelor's degree in marketing, business, communications, or a related field is advantageous
Job Type: Full-time
Pay: $20.00 - $21.00 per hour
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Evenings as needed
- Evening shift
- Monday to Friday
- Weekends as needed
Ability to Commute:
- Longmont, CO 80501 (Required)
Ability to Relocate:
- Longmont, CO 80501: Relocate before starting work (Required)
Work Location: In person
Salary : $20 - $21