Product Marketing Manager

At Winter Park Resort, we are seeking a strategic marketer with strong project management skills to lead our ancillary business unit marketing plans and maximize spend per visitor.

Job Description

The Marketing Manager will work closely with various Resort business units including Food & Beverage, Rentals, Retail, Ski Ride School, and Activities, to understand their seasonal objectives, strategize with the marketing team on the most effective tactics to achieve those objectives, coordinate and manage the execution of strategic marketing plans, and report on campaign results to both marketing team and business unit owners.

Key Responsibilities

• Regularly meet with business unit Directors and Managers to understand their products and business unit goals.
• Work closely and align marketing strategies with additional resort Marketing Manager who oversees driving resort visitation through lift and lodging packages and promotions, pass holder communications, and brand advertising.
• Develop compelling products and promotions to achieve business unit goals.
• Brief marketing team on business unit needs and work across the team to build strategic integrated marketing plans that will drive business unit and resort goals.
• Update and maintain marketing calendar with business unit promotions and messaging strategy.

Requirements

• A broad knowledge of all marketing channels such as web, e-mail, app, social media, advertising, and signage.
• Ability to clearly communicate and build effective relationships across all departments.
• Inquisitive and curious mindset with the ability to unearth the root of a business problem.
• Strong project management skills and the ability to work within existing project management tools.

Preferred Qualifications

• Experience in account management or project management.
• B2C experience is preferred. Experience in the hospitality, travel, or ski industry is a plus.
• Passionate outdoor enthusiast with a love for the mountain lifestyle.

Education Requirements

• Bachelor's degree in marketing or related field preferred, or equivalent combination of education, training, and experience.

Physical Requirements

• While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.