What are the responsibilities and job description for the Resort Marketing Manager Lead position at Winter Park Resort?
Key Responsibilities
- Meet regularly with business unit Directors and Managers to understand their products and business unit goals
- Work closely with the additional Resort Marketing Manager to align marketing strategies and drive resort visitation through lift and lodging packages and promotions
- Understand various audiences, what motivates their behavior, and which products and promotions will be most appealing to them
- Develop compelling products and promotions to achieve business unit goals
- Coordinate and prioritize requests and initiatives based on business impact and marketing team workload
