What are the responsibilities and job description for the Marketing Manager position at Winter Park?
Job Title: Marketing Manager
At Winter Park, we are seeking a dynamic and strategic Marketing Manager who is passionate about driving business growth through innovative, guest-centric marketing initiatives.
The focus of this role is driving resort visitation, brand growth, and revenue in key areas such as lift tickets, passes, and lodging. This role requires a results-driven professional with a deep understanding of integrated marketing, promotional strategies, business analytics, media strategy, execution, and optimization.
Responsibilities:
Requirements:
About Us: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures.
At Winter Park, we are seeking a dynamic and strategic Marketing Manager who is passionate about driving business growth through innovative, guest-centric marketing initiatives.
The focus of this role is driving resort visitation, brand growth, and revenue in key areas such as lift tickets, passes, and lodging. This role requires a results-driven professional with a deep understanding of integrated marketing, promotional strategies, business analytics, media strategy, execution, and optimization.
Responsibilities:
- Buid annual marketing plans to deliver on revenue targets and growth opportunities.
- Oversee the building and maintenance of effective annual marketing calendars across multiple audiences.
- Execute plans with impactful integrated marketing, advertising, and go-to-market strategies.
- Advance a variety of key initiatives with strong strategic planning, project management, and collaboration skills.
- Develop compelling promotions to achieve business goals.
Requirements:
- Substantial experience leading, coaching, and developing direct reports.
- Extensive knowledge of advertising and paid media strategy, execution, and optimization.
- Ability to clearly communicate and build effective relationships across all departments.
- Inquisitive and curious mindset with the ability to unearth the root of a business problem.
About Us: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures.
