SR ACCOUNT EXECUTIVE SHOPPER MARKETING

Overview

The Senior Account Executive supports the agency Shopper Marketing team, and leads client programs from beginning to end. In this role, you will serve as a lead agency contact for a major CPG client on assigned projects with limited supervision, ensuring objectives, timelines and budgets are met. After 3-4 years in the industry, the Sr. Account Executive plays a more senior role on the account management team and demonstrates critical thinking skills to identify program needs and provide recommended solutions. The SAE is dialed in to the competitive landscape and has a firm grasp on the client’s category, industry, and business.  The SAE is learning to push creative ideas further and is beginning to evaluate client assignments and briefs with a strategic eye. 

Responsibilities

• Develop strong and effective relationships with clients with ability to offer counsel in situations where necessary
• Quickly become familiar with client’s brand (requirements, messaging, creative) and effectively work with internal teams to ensure programs are following client protocol
• Serve as creative and executional project lead from start to finish (this includes brief development, program estimation, budget tracking and reconciliation, creative/program recaps)
• Collaborate with other account teammates, creative, and/or external teams to develop marketing programs and solutions for client
• Support team with generating strategic and well thought out approaches to creative and program executions
• Manage program timelines, keeping account team members and client teams aware of any deviations
• Continue educating self and team on industry trends, Shopper trends, and the retail media landscape
• Support team with proofing to ensure all client’s brand standards are met
• Organize and lead client facing presentation decks and meetings, preparing all relevant documents
• Keep team updated on ongoing day-to-day programs, client news and other relevant account details through maintaining and owning status document
• Serve as a team/agency ambassador to promote omnichannel solutions to client initiatives
• Develop a thorough understanding of the program scope with the ability to establish and manage budgets
• Compile and interpret program results, summarize findings, and work with senior team members to recommend program enhancements and/or changes to improve going forward
• Proven ability to communicate effectively and professionally
• Demonstrate passion for highest quality of work
• Act as a role model and mentor for more junior staff, including AE’s, AAE’s and Interns
• Collaborate with staff outside of core team when needed to enhance program, such as creative, new business or other internal management where relevant

NOTE:  This job description does not imply that the above functions are the only tasks that may be performed.  Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management

Qualifications

• 3-4 years Agency experience; 1-2 years Shopper Marketing Experience
• Proven account management skillset in creating, maintaining, and enhancing client relationships
• Thorough understanding of agency processes
• Experience managing Shopper programs (digital, print, in-store, omnichannel)
• Strong written and verbal communication skills
• Demonstrate passion for all aspects of the agency’s business 
• Comfortable setting deadlines and sticking to them
• Team oriented and willingness to handle multiple projects at one time  
• Able to articulate business problems and challenges and work towards a solution
• Independent thinker with exceptional teamwork skills
• Excellent interpersonal skills and the ability to develop strong relationships with clients, internal staff in all departments and vendors 
• The ability to work in a dynamic environment and adapt to shifting priorities and deadlines  

Education: Bachelor’s degree required

Experience:  Minimum 3-4 years of experience in the marketing agency industry

Supervisory Responsibilities:  Depending on the client, this role may have some supervisory responsibilities overseeing an AE or AAE.

Specific Skills: Microsoft Office (Proficient to excellent)

Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Under the Americans with Disabilities Act (ADA), WIS is committed to providing reasonable accommodations to qualified individuals with disabilities to enable them to effectively perform the essential functions of the job.

CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.