What are the responsibilities and job description for the Marketing Intern position at Wisconsin Economic Development Corporation?
Wisconsin Economic Development Corporation
Position Description
Position Title: Marketing Intern
Department: Marketing & Brand Strategy
Reports to: VP of Marketing & Brand Strategy
Position(s) Supervised: N/A
FLSA Status: Non-Exempt
Position Summary
The Marketing Intern will support WEDC in four primary areas: email marketing automation and testing, digital marketing, social media content creation, and trend analysis.
Responsibilities
The Marketing Intern will have a wide variety of opportunities that match their skillset and interests but can expect to spend a majority of their time in these activities:
- Email Marketing Automation/Customer Relationship Management (CRM)
- Assist in automating connection to Salesforce.
- Test content and workflow in various email journeys.
- Help lead standardization of email acquisition and leads via digital forms.
- Under the direction of the Digital Marketing Director, help test and automate the lead generation and email marketing components of our Talent Attraction campaign.
- Monitoring for and tracking trends—negative and positive—to apply a data-driven marketing mindset for continuous improvement.
- Social media
- Under the direction of the Digital Marketing Content Manager, research, write, prepare, and post content for the following WEDC social media channels: Facebook, Instagram, and LinkedIn as well as Look Forward Wisconsin properties.
- Acquiring or designing visual elements to accompany posts.
- Participating and contributing to content planning.
- Sourcing ongoing digital discussions where WEDC should be an active participant.
- Assist in second camera and/or on location content generation opportunities as directed.
- Research and recommend content development opportunities based on economic development, SEO, or digital content trends.
- Track general WEDC key performance indicators to help optimize marketing plans and find opportunities most similar to the tactics currently performing best.
- Maintaining and updating WEDC’s inventory of competitive facts that help distinguish Wisconsin as a desirable venue for building a life, growing a career, and starting or growing a business.
- Additional activities supporting the WEDC Marketing & Brand Strategy leadership team as assigned.
Salary : $15 - $18
