Marketing Intern

Wisconsin Economic Development Corporation

Position Description

Position Title:              Marketing Intern

Department:                  Marketing & Brand Strategy

Reports to:                    VP of Marketing & Brand Strategy

Position(s) Supervised:   N/A

FLSA Status:                 Non-Exempt

Position Summary

 The Marketing Intern will support WEDC in four primary areas: email marketing automation and testing, digital marketing, social media content creation, and trend analysis.
 

Responsibilities

The Marketing Intern will have a wide variety of opportunities that match their skillset and interests but can expect to spend a majority of their time in these activities:

• Email Marketing Automation/Customer Relationship Management (CRM)
  • Assist in automating connection to Salesforce.
  • Test content and workflow in various email journeys.
  • Help lead standardization of email acquisition and leads via digital forms.
• • Under the direction of the Digital Marketing Director, help test and automate the lead generation and email marketing components of our Talent Attraction campaign.
  • Monitoring for and tracking trends—negative and positive—to apply a data-driven marketing mindset for continuous improvement.
• Social media
• • Under the direction of the Digital Marketing Content Manager, research, write, prepare, and post content for the following WEDC social media channels: Facebook, Instagram, and LinkedIn as well as Look Forward Wisconsin properties.
  • Acquiring or designing visual elements to accompany posts.
  • Participating and contributing to content planning.
  • Sourcing ongoing digital discussions where WEDC should be an active participant.
  • Assist in second camera and/or on location content generation opportunities as directed.
• Research and recommend content development opportunities based on economic development, SEO, or digital content trends.
• • Track general WEDC key performance indicators to help optimize marketing plans and find opportunities most similar to the tactics currently performing best.
  • Maintaining and updating WEDC’s inventory of competitive facts that help distinguish Wisconsin as a desirable venue for building a life, growing a career, and starting or growing a business.
• Additional activities supporting the WEDC Marketing & Brand Strategy leadership team as assigned.

Salary : $15 - $18