Marketing Coordinator

Description

SUMMARY

The Marketing Coordinator will be responsible for managing the day-to-day marketing and communication efforts for the following WELS ministry support subsidiaries: WELS Foundation, WELS Investment Funds, and WELS Church Extension Fund (hereafter referred to as the WELS Subsidiaries). This role will collaborate with the Synod’s overall communications team to ensure consistency in branding and messaging.  The Marketing Coordinator will oversee branding initiatives, website management, social media, and support the organization’s presence at conferences and conventions.  This position plays a key role in creating, implementing, and evaluating marketing strategies to support the WELS Subsidiaries missions and goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. 

• Develop, execute and monitor daily marketing activities along with long-range strategic marketing and communication plans for the three WELS Subsidiaries.
• Manage content for websites, email campaigns, print materials, and social media channels.
• Oversee website updates and ensure content is current and aligned with branding standards for the three WELS subsidiaries.
• Monitor website usage and traffic and prepare reports for management review.
• Create and post web content as needed, including writing news and feature stories and producing news and feature story videos and other promotional copy to ensure the website offers a useful, uniform, and professional experience to visitors.
• Assist in branding initiatives, ensuring all materials adhere to established guidelines.
• Prepare for and attend conferences and conventions, coordinating booth setups, marketing collateral, and materials.
• Monitor and report on the effectiveness of marketing efforts, adjusting strategies as needed.
• Coordinate and develop promotional materials, advertisements, and digital campaigns.
• Propose, prepare, and coordinate creative concept elements for potential and new projects such as onsite communication opportunities within WELS churches, schools, and other WELS-affiliated ministries.
• Execute a wide variety of initiatives that involve direct mail, Hubspot e-mail campaigns, marketing conferences and events, customer communication, media advertisements, promotions, and other marketing plans.
• Keep promotional materials current and in stock by coordinating requirements with WELS graphic designer.
• Maintain consistency, quality standards, and branding across the three WELS Subsidiaries.
• Create compelling content that will build and sustain awareness about the three WELS Subsidiaries using key social media sites already established by WELS.
• Develop and maintain new strategic relationships with marketing, advertising, and communication vendors.
• Write, proof, and edit copy.
• Collaborate with the WELS Communication Services to align messaging and branding across all platforms.
• Other duties as assigned from time to time to support the WELS subsidiaries.

Qualifications

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong knowledge of marketing principles, digital marketing strategies, media, video, webinars, and social media platforms.
• Candidate must be an active WELS/ELS member who understands and demonstrates Christian values.
• Excellent organizational, project management and time-management skills with the ability to organize, prioritize, and coordinate tasks and manage multiple concurrent projects.
• Exceptional communication skills, both written and verbal, with the ability to interact professionally with internal and external stakeholders.
• Excellent copywriting skills and ability to rework technical financial content for a wider audience.
• Strong ability to proofread written materials and present information effectively.
• Candidate must be a self-starter who is able to work collaboratively across departments and to manage multiple projects in a fast-paced, deadline driven environment.
• Experience with website management, content management systems, and basic design tools.
• Familiarity with web-based applications and WordPress website software.
• Ability to set and prioritize goals and achieve them as scheduled.
• Flexibility to adjust to rapidly changing requirements and schedules.
• Effective understanding of the latest technologies and how to apply them in marketing.
• Self-motivated, confident, energetic, and creative.
• Able to deliver creative and innovative thoughts.

EDUCATION AND/OR EXPERIENCE   

Bachelor’s degree in Marketing or Public Relations with heavy emphasis on English preferred.  Three to five years of marketing or communications experience, experience in a nonprofit setting a plus. Experience with digital marketing, website management, and branding initiatives.