Reno Harley-Davidson Sales Representative

Job Title: Sales Representative (Fit Specialist)
Department: Sales
Reports To: Sales Manager

Reno Harley-Davidson is seeking enthusiastic and driven Sales Representatives, also known as Fit Specialists, to join our team. In this role, you will help customers find the perfect Harley-Davidson motorcycle to fit their needs, lifestyle, and dreams. As a key player in the sales team, you’ll create unforgettable customer experiences while achieving individual and team sales goals.

• Greet and engage customers to build relationships and understand their motorcycle needs and preferences.
• Guide customers through the Harley-Davidson motorcycle lineup, explaining features, benefits, and customization options.
• Deliver an exceptional customer experience by providing honest, professional, and knowledgeable service.

• Execute the sales process from start to finish, including prospecting, test rides, and finalizing the purchase.
• Meet or exceed individual sales goals for new and pre-owned motorcycles, accessories, and extended service plans.
• Maximize sales opportunities by cross-selling accessories, service plans, and financing options.

• Maintain consistent follow-up with leads through calls, texts, and emails to build relationships and secure future sales.
• Work with the CRM system to track and manage customer interactions effectively.
• Generate referrals and repeat business through excellent service and post-sale follow-ups.

• Work closely with sales managers, F&I, and other departments to ensure smooth transactions and customer satisfaction.
• Participate in team meetings and training sessions to enhance sales skills and product knowledge.

• Represent Reno Harley-Davidson at events, rides, and community activities to build customer relationships and generate leads.
• Promote dealership events and specials to customers and prospects.

• High school diploma or equivalent required.
• Previous experience in sales or customer service is a plus, but not required.
• Passion for motorcycles and the Harley-Davidson brand is a must!

• Strong communication, negotiation, and interpersonal skills.
• Goal-oriented with a competitive drive to succeed.
• Ability to learn and retain extensive product knowledge.
• Proficient in basic computer and CRM systems.

• Ability to stand, walk, and interact with customers for extended periods.
• Must be able to assist with moving motorcycles as needed.

• Competitive base pay plus commission and bonus opportunities.
• Employee discounts on motorcycles, parts, and apparel.
• Industry-leading training to build your skills and career.
• Be part of a passionate team that lives the Harley-Davidson lifestyle.

Help customers turn their dreams into reality and join the Reno Harley-Davidson family today!

Apply now!

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