What are the responsibilities and job description for the Partner Marketing Manager position at Wistia?
Wistia has cultivated a strong brand which has been and will continue to be an integral part of our growth and success. As a member of our marketing team, your job will be to build awareness and affinity for the Wistia brand to support acquisition and overall company goals. We aim to be on the cutting edge of marketing - both in our own marketing efforts, as well as the products we build for our customers. We also want to be a constant inspiration to marketers as they interact with us in the wild.
We are looking for a dynamic Partner Marketing Manager to join the Wistia team, reporting into our Senior Director of Brand Marketing. In this role, you will be responsible for managing all our go-to-market partnership relationships. In addition to supporting and growing our existing partnerships, you will identify and cultivate new partnerships aligned with our business goals. You'll be given a lot of opportunities to experiment with new partnerships, as well as build upon our existing strategy, including co-marketing, co-selling, partner events, influencers, and collaborating with our product team on identifying product integration opportunities.
Key Responsibilities
The best candidates will have:
We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal-opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US
Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We are looking for a dynamic Partner Marketing Manager to join the Wistia team, reporting into our Senior Director of Brand Marketing. In this role, you will be responsible for managing all our go-to-market partnership relationships. In addition to supporting and growing our existing partnerships, you will identify and cultivate new partnerships aligned with our business goals. You'll be given a lot of opportunities to experiment with new partnerships, as well as build upon our existing strategy, including co-marketing, co-selling, partner events, influencers, and collaborating with our product team on identifying product integration opportunities.
Key Responsibilities
- Manage all existing go-to-market partnership relationships
- Identify and cultivate new partnerships based on business goals and needs
- Oversee co-marketing efforts, collaborating with content and creative teams to produce co-branded content such as webinars, blog posts, and videos
- Partner with product marketing and product teams to ensure alignment with new partners and our overall product strategy
- Measure the success of partnerships and report on activities and impact on the business
- Support our event marketing strategy by managing partnership events in collaboration with the Event Marketing Manager
The best candidates will have:
- At least four years of experience managing multiple partnerships and developing co-marketing initiatives.
- Strong ability to manage multiple projects simultaneously with attention to detail and efficiency.
- Excellent communication skills, particularly in external partner interactions, with the ability to build and maintain strong relationships.
- Ability to work autonomously, identify new partnership opportunities, and take initiative in driving collaboration.
- Experience in a SaaS company is a plus but not required
We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal-opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).
We know the biggest investment we can make is in our employees, so we provide:
- A competitive compensation package that includes internal equity stock options
- 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
- Fully paid healthcare, dental, and vision insurance (family plans included)
- Pre-Tax FSA and Dependent Care Account
- Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional "office hours"
- 16 weeks paid parental leave for all new and expecting parents
- Unlimited PTO (pretty common for people to take 4 weeks off throughout the year)
- Remote-first culture (work from anywhere in the U.S.)
- Annual professional development stipend (courses, conferences, and more)
- New hire bonus to enhance your home office setup
- Pet insurance discount
Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US
Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
