What are the responsibilities and job description for the Marketing and Business Development Manager position at Withers Worldwide?
Overview
As a Marketing and Business Development Manager, you will work closely with the US Marketing Team and individual Partners to identify opportunities to raise the profile of the Firm. You will provide thought leadership and execute targeted marketing activities, including managing strategic global and regional pitches, organizing effective client events, and overseeing worthwhile organizational affiliations and sponsorships. Occasional travel to other East Coast and California offices, as well as to the London office, may be required. This role is deemed hybrid and will be expected to be in the office 2-3 days a week.
Duties and ResponsibilitiesOversee the creation, production, and dissemination of marketing-related promotional and client materials, such as brochures, newsletters, client alerts, and Firm announcements.Spearhead various marketing research projects, including research on existing and prospective clients, competitor activity, and industry trends to assist in developing marketing plans, pitches, presentations, and responses to RFPs.Partner with all divisions on select strategic projects connected to the growth of the division from a marketing and business development perspective.Work with Practice Groups to research and produce pitch documents for both intermediaries and end-user clients. Experience in responding to formal pitch requests is critical.Oversee relevant marketing budgets.Proactively bring new ideas and creative input to elevate market awareness and create opportunities in the market.Provide support for events, corporate sponsorships, regional client entertainment, and receptions.Maintain and update marketing materials, including client-facing publications, practice profiles, lawyer biographies, office resumes, and PowerPoint presentations.Employ digital and social media to raise awareness and track the effectiveness of market outreach and client publications.Additional marketing projects as required.Key Skills and Experience
Minimum 3-5 years of relevant experience, preferably in a law or other professional services firm; strong business acumen required.Experience utilizing online social media tools in a professional setting, such as LinkedIn, Facebook, X, Instagram.Meticulous attention to detail and strong organizational skills with the ability to handle multiple projects with competing deadlines.Thrive in a fast-paced environment and approach projects with a flexible and adaptable mindset.Enthusiastic and friendly with the demonstrated ability to work with people at various levels within the Firm.Superior project management skills, attention to detail, and the ability to multi-task in a fast-paced environment.Fluency with digital and social media.Strong skills in Microsoft Word, Excel, and PowerPoint. Knowledge of InterAction, e-merge, Tikit, and / or design programs is a plus.Availability to attend / run events early morning (breakfast time) or evenings as required.Experience and Education Required
Bachelor's Degree in Marketing or a related field is required.
About Withersworldwide
Withersworldwide has been acting for successful individuals, families and institutions for over 100 years.
We advise clients on the full range of their business, personal and philanthropic legal needs, both at home and abroad. With offices in the key financial centers of Europe, Asia-Pacific, the United States and the Caribbean, we provide coverage and services that other law firms focused on the needs of the individual cannot. We have represented 46% of the Top 100 in The Sunday Times Rich List, 25% of the US Top 100 Forbes Rich List, 30% of the Top 20 Hong Kong billionaires in the Forbes World's Billionaires list and over 20% of the Forbes Asia's Richest Families list.
Equal Opportunities Employment Statement
It is the policy of Withersworldwide to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race (including color, nationality and ethnic and national origin), religion or belief, sex or sexual orientation.
The firm is committed to complying with all applicable provisions of the Americans with Disabilities Act ("ADA") and state and local disability laws, as applicable. It is the policy of the firm not to discriminate against any qualified employee or applicant with respect to any terms or conditions of employment because of such individual's disability or perceived disability. Such terms or conditions of employment include application procedures, hiring, advancement, discharge, compensation, training, or other privileges of employment. The firm will make a reasonable accommodation for employees or applicants with a qualifying disability unless providing such accommodation would impose undue hardship.