Digital Marketing Manager (Marketing Technology)

LOCATION: Remote -UT

Overview

You will focus on technology administration, optimization, and maintenance for the Health Division’s Clinical Effectiveness business by working with stakeholders throughout the marketing organization. You will leverage a combination of technical knowledge, marketing skills, and quality assurance.

You will rely up on your knowledge of Marketo. Including campaign support, program/target list/email/landing page setup, quality control, optimization, and reporting. You may also be involved with testing, learning, and optimizing content and user experiences.

Responsibilities

• Serve as the Marketo and Marketing Operations SME. Responsible for all things related to Marketo and the setup and activation of programs, campaigns, integrations, automation, reporting, etc. Manage the MarTech stack and responsible for the overall health.
• Lead the planning, execution, and continuous optimization of B2B marketing campaigns, ensuring alignment with broader business objectives and growth goals.
• Foster cross-functional collaboration between Marketing, Sales, and other key stakeholders to enhance marketing and sales alignment, utilizing CRM and automation tools to streamline workflows and maximize efficiency.
• Partner with Sales, Marketing, and Operations to architect and implement Account-Based Marketing (ABM) driven programs, and systems that support sustainable growth and deliver high-value outcomes.
• Evaluate the latest marketing trends, technologies, and best practices, championing innovation and transformation to stay ahead of the curve and improve operational excellence.
• Ongoing nurture flow build and reporting, lead scoring model changes and improvements, list import improvements, system integrations, best practice audits.
• Lead the development and execution of strategic marketing automation and operational excellence initiatives, using Marketo to drive measurable business impact.
• Management of MarTech stack, including Marketo, ON24, 6Sense, and more.
  
  
  

Qualifications

Education: Bachelor’s degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience.

Experience:

• 7 years in marketing
• Experience building, maintaining, and improving the marketing technology stack for a Software business.
• Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, content marketing, ABM, CRMs, and analytical tools.
• Analytical skills to interpret data and generate insights for optimizing campaigns and strategies.
  
  
  

Preferred:

• Experience with Marketo, SFDC, ON24, DemandBase, 6Sense, Sitecore, Zapier, and Google Analytics is a plus.