Director of Social Media

THE COMPANY

Wondercide was founded 15 years ago by Stephanie Boone when her dog Luna became ill from what her vet suspected was conventional flea and tick treatments and monthly pest control services.  Stephanie knew there had to be a better way and set out on a mission to invent a plant-powered alternative. Today, Wondercide offers a comprehensive line of plant-powered pest control solutions for your pets, yard, home, and family with 50,000 5-star reviews on Amazon.  

Wondercide, based in Austin, TX, is a privately held, high-growth, and digitally native consumer packaged goods company that has an omnichannel presence and is expanding into specialty brick-and-mortar and beyond. The company is a vertically integrated organization where sales, marketing, creative content, customer service, innovation, procurement, mixing, production, fulfillment, and more are all done in-house.  This allows the team to control their own destiny from a multi-year roadmap down to quality of execution via operational excellence.

We are a close-knit, highly collaborative team of ‘doers’ who operate in an entrepreneurial and KPI-driven environment.  Grit, Action, Curiosity, Ownership, and Insight are the five operating values we embody in our day-to-day work.

At Wondercide, we’re driven by a Fierce Love® for families. We wake up every day inspired by our mission to protect families of every kind, everywhere from pests with safe, effective pest control solutions. We work with Mother Nature to deliver plant-powered products that promote well-being. We do this so families can live long, happy, and healthy lives together. We believe in doing whatever it takes to protect those we love…and that when you know better, you can do better. Our promise to customers: they’ll never have to go it alone. We’re in this together and we’ll be there to support each step of the way.

THE POSITION

The Director of Social Media will report to Wondercide’s CEO and play a pivotal role in advancing our mission of empowering families to protect their pack. This critical position has to earn significant consumer attention and engagement across social media channels & PR to make Wonderice a household name in the next 2-3 years. You will define Where to Play and How to Win strategies across social channels and PR and lead the execution of breakthrough ideas you develop.

This is a hands-on role where you will have responsibility and accountability for Wondercide’s mental availability as your primary KPI – all in a fast-paced, mission-driven, and entrepreneurial environment.

Key Responsibilities:

• Be an expert of best practices & emerging trends in capturing earned attention

• Deep mastery of TikTok and Meta platforms and what it takes to win attention without heavy reliance on paid spend.
• Strong awareness of current social media trends and the ability to adapt strategies quickly in response to changes in platform algorithms or audience preferences.
• Strong understanding of the PR landscape and what it takes to win broad-reach coverage and excitement around activation concepts.
• Ability to pivot & iterate quickly as needed based on performance.

• Strategy & creative concept development
  • Define breakthrough Where to Play and How to Win strategies across social channels that change brand awareness.
  • Connect brand positioning with relevant consumer insights that inspire powerful marketing concepts that capture attention and elicit emotional connection based on our mission and brand positioning. 
  • Generate activation concepts internally and with select agency partners as needed to elevate thinking.
• Social team & agency performance management
  • Provide leadership to the social and agency team in day-to-day work and performance management.  Be a strong mentor and coach.
  • Collaborate with internal team & agency to create powerful content that resonates with our audience and aligns with our mission, values, and brand positioning.
  • Define strategies and principles for the marketing and content calendar that support our brand awareness objectives and the promotional objectives of our DTC business.
  • Define how we take our brand ambassador and user-generated content strategy to the next level and integrate into the brand content calendar.
• Performance management & analytics
  • Leverage performance data to generate insights on channel strategy, content, and campaigns to drive a continuous improvement approach.
  • Weekly KPI performance reporting on engagement, conversion, follower counts, and share of coverage.  Monthly analysis of what’s working/not working, key insights and recommendations for continuous improvement.

Requirements

• 10-15 years of proven success including leadership roles capturing significant earned attention in social media and PR for a consumer packaged goods brand.
• Track record of success developing breakthrough ideas and implementation of those ideas that earned significant consumer attention in social media and PR.
• Ability to think and execute big.  We are not aiming small.  Demonstrated ability to scope a concept and outline the execution plan for how it lands with maximum impact.
• Analytical. Ability to quickly analyze performance metrics, derive actionable insights, and pivot accordingly to further elevate impact.
• Proficient in platforms that drive our collaboration: Figma, Agorapulse, Aspire, Awin, ClickUp, Notion, ZenDesk

Preferred additional skills include (helpful but not required):

• Crisis Management: Foundational competencies related to crisis communication strategies, given the role's responsibility for brand reputation.

If you’re passionate about fueling awareness and consideration for our growing brand while building authentic connections within a community that values natural solutions, we invite you to apply!

What’s in it for you? 

• We mentioned changing the world, right? Need more? You got it! 
• Work with a dream team that will support you and help you succeed
• Good pay and benefits including low healthcare premiums, 100% of vision and dental covered, paid volunteer time off, extended maternity and paternity leave 
• Bonus program that is based on business performance
• Performance-based review process, giving you direct influence in your performance/merit increase
• Company-wide Thankful Thursdays and Thrilling Thursdays. 
• Fun swag and free Wondercide gear/products 
• Vacation days available to you when you start, Paid holiday and sick leave 

This position is based in Round Rock, TX at the new Wondercide headquarters with a hybrid option available.  This is not a remote position.

Here at Wondercide, we celebrate, support, and thrive on diversity and inclusion. We’re a proud Equal Opportunity/Affirmative Action Employer.  If you’re interested in joining the Wondercide Pack, apply today!