Director of Marketing & Business Development

Director of Marketing & Business Development

Department: Marketing

Location: Rochester

Classification: Exempt

Job Type: Full-time M-F, 8:00 AM-5:00 PM

Company Overview:

Woods Oviatt Gilman, LLP is a leading and reputable full-service law firm dedicated to providing exceptional legal services to our clients. With a team of highly skilled and experienced attorneys, we strive to deliver comprehensive and effective solutions to meet the diverse needs of our clients. Our headquarters is in Rochester, NY with additional offices in Albany and Buffalo, NY.

We foster a collaborative and inclusive work environment where every team member is valued and respected. We encourage open communication, teamwork, and professional growth. Our firm promotes a healthy work-life balance and supports the well-being of our employees.

Position Summary:

The Director of Marketing & Business Development will be responsible for developing and executing comprehensive marketing and business development strategies that enhance brand visibility and support the firm’s business goals. This role requires a combination of creative thinking, strategic planning, and hands-on execution, as well as the ability to collaborate effectively across all departments. The Director will report directly to the COO.

Key Responsibilities:

Public Relations Management:

• Oversee all public relations activity aimed at enhancing the firm’s reputation and visibility in the legal community and beyond, including press releases, client alerts and newsletters, etc.
• Serve as the primary point of contact for media inquiries and establish relationships with key media representatives to facilitate coverage of the firm’s achievements and initiatives.

Business Development Strategy:

• Work with Departments and attorneys to develop and implement effective business development plans utilizing thorough market research and analytics to identify opportunities.

Brand Management:

• Understand and enhance the firm’s brand identity through innovative campaigns and initiatives that drive awareness and engagement.

Collaboration with Practice Groups:

• Work closely with attorneys across various practice areas to ensure marketing and business development strategies align with business goals and support client development efforts.

Digital Marketing Oversight:

• Oversee the firm’s website updates to ensure a dynamic and user-friendly online presence.
• Oversee digital marketing efforts, including advertising and promotional activities across various platforms.
• Manage the firm’s ongoing podcast.

Client Event Management

• Coordinate and manage all client events, webinars, seminars, and parties.

Sponsorship Oversight

• Manage the firm’s sponsorship activities, identifying opportunities that align with the firm’s brand and values.
• Coordinate sponsorships for events, organizations, and community initiatives, ensuring maximum exposure and engagement.

Budget Management:

• Manage the marketing budget, allocating resources effectively to maximize return on investment (ROI) for all marketing initiatives.

Strategic Insights:

• Provide guidance to management on marketing insights, challenges, and emerging opportunities in the legal landscape.

Creative Design Execution:

• Utilize tools like Canva, Constant Contact, and similar programs to produce compelling marketing materials and communications.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of experience is preferred.
• Proven track record of success in senior marketing roles, preferably within the legal field.
• Extensive experience in developing and implementing strategic marketing plans that yield results.
• Strong leadership abilities to inspire and motivate attorneys toward achieving shared objectives.
• Deep knowledge of market research, legal industry dynamics, and marketing analytics.
• Exceptional communication, writing, and interpersonal skills, with the ability to foster relationships and influence stakeholders at all levels.
• Creative thinker with strong analytical skills and problem-solving capabilities.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. This is a snapshot of the core functions and responsibilities. All inquiries will be handled with the utmost confidentiality. The compensation range for this position is $120,000- $150,000 annually, representing our good faith and reasonable estimate of the potential compensation at the time of posting. Actual compensation will be determined based on various factors, including the candidate's qualifications, experience, skill set, and office location.

Woods Oviatt Gilman LLP is an Equal Opportunity Employer. We value an open mind, dedication to work, and a collaborative spirit. We hire based on these qualities, a job’s requirements, our business needs, and an applicant’s qualifications. We do not tolerate discrimination or harassment of any kind—in the hiring process or in the workplace. We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions. We participate in E-Verify. We will provide the federal government with employees’ Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed Form I-9.