What are the responsibilities and job description for the Communications Manager position at Workbay?
About Workbay:
Workbay is an innovative workforce development platform dedicated to connecting job seekers with meaningful employment opportunities through advanced technology and robust community engagement. Our mission is to bridge employment gaps, particularly for underserved communities such as returning citizens, by providing comprehensive career support, skill-building resources, and direct pathways to employers. We collaborate closely with government agencies, community organizations, and employers to drive positive economic and social impact across diverse communities.
Position Overview:
Workbay seeks an enthusiastic, strategic Communications Manager to strengthen our brand presence, drive social media engagement, craft compelling content, and support employer engagement initiatives. The ideal candidate has excellent writing and communication skills, expertise in digital content creation (especially social media, newsletters, copywriting), and proficiency in Canva and PowerPoint. A passion for educational technology, mission-driven innovation, and workforce development is essential.
Key Responsibilities:
- Develop and execute comprehensive communication strategies aligned with Workbay’s mission, vision, and business goals.
- Create engaging and impactful content across multiple channels, including social media platforms, newsletters, email campaigns, blog posts, press releases, and website copy.
- Drive social media strategy and execution, increasing engagement, followers, and awareness.
- Manage the creation and distribution of regular newsletters, highlighting platform successes, employer stories, and community impact.
- Design visually appealing materials, including presentations, infographics, and marketing collateral, using tools such as Canva and PowerPoint.
- Collaborate cross-functionally to support the employer engagement campaign, aligning communication strategies with broader organizational initiatives.
- Track and analyze communication effectiveness using relevant analytics and metrics, regularly optimizing strategies to increase reach and engagement.
Qualifications:
- Bachelor’s degree in Communications, Marketing, Journalism, Education, or a related field.
- 3 years of experience in communications or marketing, preferably within educational technology, workforce development, or mission-driven organizations.
- Exceptional writing, editing, and verbal communication skills with demonstrated ability to craft compelling narratives.
- Proven experience managing social media platforms, creating high-engagement content, and leveraging analytics tools.
- Strong design and visual communication skills, proficient with Canva and PowerPoint.
- Ability to quickly grasp new concepts, particularly related to workforce development, education technology, and social impact initiatives.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Collaborative team player with excellent interpersonal skills and the ability to work effectively across teams.
Preferred Qualifications:
- Experience working within education technology or mission-based technology companies.
- Familiarity with CRM platforms, analytics tools, and email marketing platforms.
- Interest in or prior experience with workforce development programs targeting underserved communities.
