Director, Product Marketing

The Opportunity

Workhuman is on a relentless pursuit of a more human workplace for every person on the planet. We’re seeking a strategic leader with a bias for action who will play a crucial role in driving the growth and adoption of our Workhuman Cloud products and features. In this role, you will work closely with the product, marketing, customer, and research teams to develop and execute a strategy that maximizes product success and drives value for our customers.

Do you have the skills to fill this role Read the complete details below, and make your application today.

As the Director of Product Marketing at Workhuman, you will report directly to the Chief Marketing Officer. This person will be a key contributor to the organization, leading a high-performing team of marketers, and create compelling messaging and positioning to communicate the value and differentiation of Workhuman's products to target audiences.

This is a hybrid role requiring three days a week onsite in our (brand new!) Framingham, MA headquarters office.

What we can offer you

• The opportunity to lead and build a motivated, high-performing team of marketers committed to driving the direction of our product roadmap. As a leader, you’ll foster a culture of collaboration, innovation, and excellence, while mentoring and providing career growth opportunities for your team. You will also drive upskilling initiatives to ensure your team develops new capabilities aligned with the organization’s future needs.
• A role in shaping go-to-market (GTM) strategies for the Workhuman product line, including the Workhuman Cloud and its innovative solutions and features. This includes communicating profound innovations in HR technology to the market and contributing to our mission of making the workplace more human for everyone—ultimately transforming the future of work.
• Partnership with cross-functional teams, including customer-facing teams and product management, to gather customer insights, identify pain points, and influence the product roadmap and prioritization. You’ll help craft strategies to drive acquisition, engagement, monetization, and retention.
• The chance to collaborate closely with marketing teams to create and execute impactful go-to-market plans for product launches, feature releases, and marketing campaigns. This includes developing messaging and positioning that effectively communicates the value and differentiation of our products to diverse audiences, from program owners to C-suite decision-makers.
• Ownership of the Competitive Intelligence function, where you’ll analyze and synthesize market and competitor insights. These insights will be translated into actionable strategies and enablement assets, empowering the GTM organization to differentiate Workhuman’s solutions and meet customer needs with precision.
• A pivotal role in product adoption and engagement, including driving feature utilization, promoting best practices, and creating compelling customer use cases that demonstrate value through the launch of initiatives like the Workhuman Customer Community.
• The opportunity to work with external analysts and media relations teams to gain valuable insights and advance the market presence of Workhuman Cloud products and features.
• Direct involvement in customer-facing initiatives, such as preparing and delivering presentations as a subject matter expert at live events and webinars, while collaborating with Strategic Consulting and Customer Success teams to drive product retention, adoption, and growth within the customer base.
• The ability to monitor, analyze, and report on marketing program performance, providing data-driven recommendations to improve both the product offering and its associated marketing strategies.

The skills you will bring :

Achievements

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at globalrecruitment@workhuman.com for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company :

At Workhuman our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset.

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Award-Winning Culture

Did you know we have an award-winning culture across EMEA and North America :

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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