What are the responsibilities and job description for the Business Development Strategist (B2B) position at Workplace Options?
Who we are:
Founded in 1982, Workplace Options (WPO) is the largest independent provider of wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.
Current Opportunity: Business Development Strategist (B2B)
Location: Raleigh, NC
Onsite/Hybrid/Remote: Hybrid or remote depending on your proximity to our Raleigh office.
Experience: 5 - 7 years
What you will do:
We are seeking a strategic and self-driven Business Development Strategist to identify, engage, and qualify senior leaders and decision-makers at potential client organizations. This role requires a creative approach to cold outreach, strong business acumen, and the ability to build relationships with executive-level contacts. The ideal candidate is comfortable taking calculated risks, demonstrates initiative, and possesses the strategic mindset to navigate complex business environments.
Responsibilities:
At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:
Full benefits package, Paid time off, 401k match, Training/tuition reimbursement, Gym reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange program, Comprehensive training provided for this position.
At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.
We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging, and personal growth.
For further details about WPO please check out our website www.workplaceoptions.com and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience
Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (https://www.workplaceoptions.com/privacy-notice-for-recruitment/).
Founded in 1982, Workplace Options (WPO) is the largest independent provider of wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.
Current Opportunity: Business Development Strategist (B2B)
Location: Raleigh, NC
Onsite/Hybrid/Remote: Hybrid or remote depending on your proximity to our Raleigh office.
Experience: 5 - 7 years
What you will do:
We are seeking a strategic and self-driven Business Development Strategist to identify, engage, and qualify senior leaders and decision-makers at potential client organizations. This role requires a creative approach to cold outreach, strong business acumen, and the ability to build relationships with executive-level contacts. The ideal candidate is comfortable taking calculated risks, demonstrates initiative, and possesses the strategic mindset to navigate complex business environments.
Responsibilities:
- Strategic Prospecting: Develop innovative approaches to identify high-potential prospects and decision-makers within target industries, using advanced research methods and creative outreach strategies.
- Executive Engagement: Confidently approach and engage C-suite and senior leadership through personalized cold outreach via phone, email, and LinkedIn.
- Lead Qualification & Strategy: Apply strong business acumen to qualify prospects, assess organizational challenges, and position WPO solutions as strategic investments for potential clients.
- Risk-Taking & Innovation: Test new outreach methods, messaging approaches, and targeting strategies to continuously improve conversion rates and quality of leads.
- Relationship Development: Build and nurture relationships with senior stakeholders through thoughtful follow-up and value-added communications.
- Strategic Pipeline Management: Analyze prospect engagement patterns and qualify opportunities based on both immediate and long-term potential.
- Cross-Functional Leadership: Collaborate with sales and marketing teams to share market insights and contribute to overall business development strategy.
- Business Intelligence: Monitor industry trends, competitor activities, and market shifts to identify emerging opportunities and recommend strategic pivots.
- KPI Achievement: Consistently meet or exceed targets for qualified opportunities, discovery meetings, and pipeline value.
- Proven Experience: Demonstrated success in B2B business development, strategic sales, or account development roles.
- Executive Communication: Exceptional verbal and written communication skills with the ability to engage confidently with senior executives and C-suite decision-makers.
- Strategic Thinking: Ability to analyze business challenges and position solutions as strategic investments rather than expenses.
- Self-Direction & Initiative: Highly motivated self-starter who thrives with autonomy while achieving measurable results.
- Creative Problem-Solving: Innovative approach to overcoming objections and navigating complex buying environments.
- Business Acumen: Strong understanding of business operations, decision-making processes, and financial considerations across various industries.
- Comfort with Ambiguity: Ability to navigate uncertain situations and make decisions with limited information.
- Technical Proficiency: Experience with CRM systems (Salesforce, HubSpot, or similar), social selling tools, and Microsoft Office Suite.
- Resilience & Adaptability: Comfortable with taking calculated risks and learning from both successes and setbacks.
- Industry Knowledge: Experience in EAP, healthcare, insurance, or HR-related industries preferred but not essential.
- Passion for Impact: Genuine interest in mental health, employee wellbeing, and making a positive difference in workplace environments.
At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:
Full benefits package, Paid time off, 401k match, Training/tuition reimbursement, Gym reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange program, Comprehensive training provided for this position.
At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.
We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging, and personal growth.
For further details about WPO please check out our website www.workplaceoptions.com and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience
Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (https://www.workplaceoptions.com/privacy-notice-for-recruitment/).
