About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward.
We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.
Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.
About the role
The Senior SEO Analyst (SMBS) continues to develop their skills with some support from the SMBS Director (or SMBS SEO Team Lead) as they take on small & medium-sized clients. They continue to :
- Develop strategies and tactics that support client goals and drive strong organic marketing performance
- Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
- Troubleshoot minor to complicated client issues
- Implement and test new capabilities to enable client growth
In addition, a Senior SEO Analyst (SMBS) may be asked to train new hires on basic concepts.
What you'll do
Client communication and relationshipsDevelop strong relationships with clients and identify senior stakeholders
Attend and participate in all meetings / calls with clientsCommunicate effectively with various audiences with support for some clientsCreate and present insightful, meaningful, accurate reports and analysis with minimal supportExecute the Workshop Digital client flag process and proactively identify resolutionsGo the extra mile for assigned clients within the scope of the SOWInternal communication and relationshipsProactively seek and gracefully accept feedback
Tactfully share feedback with colleaguesImmediately inform SMBS SEO Team Lead (or SMBS Director) of any concerns or issues from clients when appropriateInform SMBS SEO Team Lead (or SMBS Director) of any updates, concerns, or potential points of interest from within the digital marketing communityMay participate in the interview processSupport special projectsBusiness developmentIdentify new opportunities for clients to meet their business goals
Identify opportunities for potential case studies and coordinate with marketing for case study development with some management supportManage beta tests of new services for client setElevate client requests for SOW changes with some supportTrainingProvide feedback on training content
Develop basic training content with QAOccasionally conduct basic team trainings to help develop team expertiseRead industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practicesOccasionally contribute thought leadership content to the Workshop Digital blog and the industryChannel managementOptimize client websites through a blend of technical and content updates with minimal support
Perform keyword research, analyze and report on competitor and keyword data to clients with minimal supportClaim, update, optimize, and manage local listings for clients with minimal supportWrite, optimize, and syndicate content on behalf of clients with minimal supportGenerate and plan content ideas for clients including blog ideas, articles, or any other content with minimal supportConduct comprehensive technical, content, and local audits with minimal supportCreate and prioritize strategies and supporting tactics that embody clients’ business goals with minimal supportMeet and exceed client expectations and set KPIs with minimal supportSetup and review Google Analytics (and any other third-party tracking software) with minimal supportIdentify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal supportConduct ongoing tests that drive towards growth and achieving client goals with minimal supportTemporarily take on extra client hours to support the team during times of limited bandwidthQualifications
Required 1 years of experience executing hands-on SEO work for low-medium complexity clientsMeets expectations of an SEO Analyst (SMBS) and has demonstrated the ability to work with minimal supportDemonstrated ability with medium-complexity clients with respect to :Building strong relationshipsPrioritizing workload with some supportCreating insightful, actionable, and accurate insights for client strategies and reports with some supportPresenting data and insights in a way that is logical, clear, and actionable with some supportCreating effective meeting agendas and leading client meetings with some supportDelivering basic trainingLogging assigned client hours workedMeeting deadlinesProven track record of managing a full client workload consisting of low-complexity clients and some medium-complexity clientsCourteous written, verbal, and visual communication skillsStrong analytical capabilities, but may need support for advanced analysis and insightsOccasionally provides basic training to other team membersProactively expands basic knowledge base by doing solo research / learning, asking peers to shadow, asking for support projects, etc.May identify and / or support implementation of initiatives that push the team forwardUnderstands and supports leadership vision / decisionsIntermediate level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets4DWW Benefits
Workshop Digital is an Inc. Best Workplaces 2023 and Virginia Best Places 2024 award winning company where we offer :Competitive salariesHybrid for Richmonders (Mondays in the office)3 months fully paid Parental Leave8 hours of paid volunteer time per quarterProfit sharing401k with 3% non-elective contributionsA comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)Life insurance, short-term and long-term disability2x a year company-wide meetup in Richmond, VAWe are continuing our 12-month Four-Day Work Week (4DWW) Trial (January 1 through December 31, 2025). While our goal is to continue with the 4DWW, Workshop Digital is monitoring key performance indicators every month to assess how we are tracking. We will make a final decision closer to the trial’s end.
In addition to the 46 shortened weeks from the 4 Day Work Week trial, Workshop Digital provides :
12 days of personal paid time off5 sick days12 holidaysSalary
Expected base salary range is $60,000 - $67,000 annually, based on experienceEqual Opportunity and Inclusion Statement
As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.J-18808-Ljbffr
Salary : $60,000 - $67,000
