Digital Content Specialist

Summary: The Digital Content Specialist will be responsible for creating, managing, and optimizing engaging digital content across internal communication channels, including the company intranet, email newsletters, and other digital platforms. This role ensures that employees receive timely, relevant, and compelling information that enhances engagement and aligns with company objectives. The specialist collaborates with stakeholders to develop multimedia content, maintain brand consistency, and leverage analytics to improve content effectiveness. This role requires a creative and tech-savvy individual with strong content management and organizational skills.

Essential duties and responsibilities:

Intranet Management:

• Oversee the daily operations and maintenance of the corporate intranet.
• Ensure the intranet is user-friendly, up-to-date, and aligned with company goals.

Content Creation and Management:

• Develop, edit, and publish engaging content.
• Collaborate with various departments to gather and disseminate relevant information.
• Maintain a content calendar to ensure timely updates and consistency.

User Engagement:

• Promote intranet usage and engagement among employees.
• Develop mechanisms to gather feedback from users to continuously improve the communications experience.
• Provide training and support to employees on how to use internal communications tools effectively.

Technical Oversight:

• Work with IT to troubleshoot and resolve any technical issues.
• Ensure platforms are secure and compliant with company policies.

Analytics and Reporting:

• Monitor user data usage and performance metrics.
• Generate reports to track engagement and identify areas for improvement.
• Analyze user data to improve accessibility and engagement.

Project Management:

• Lead intranet-related projects, including upgrades and new feature implementations.
• Coordinate with external vendors and internal stakeholders as needed.

Education and/or Experience:

• Bachelor’s degree in Communications, Marketing, Information Technology, or a related field.
• Proven experience in content management systems (CMS), preferably with intranet software (i.e., SharePoint).
• Strong writing, editing, and proofreading skills.
• Excellent organizational and project management abilities.
• Strong interpersonal and communication skills.
• Ability to work independently and collaboratively in a team environment.

Physical Demands:

• Must be able to constantly remain in a stationary position.
• The person in this position occasionally needs to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Occasionally may require light lifting up to 25 pounds.

Work Environment:

• Office environment.
• Occasional travel may be required.

This job description reflects management’s assignment of essential functions; and nothing in this herein restricts management’s right to assign or reassign duties and responsibilities to this job at any time.