What are the responsibilities and job description for the Sr Digital Multi-Media Designer position at Worthington Enterprises?
Job Description
The Worthington Enterprises Consumer Products Division is seeking a Senior Digital Multi-Media Designer to lead and elevate the digital creative presence for our portfolio of 8 CPG brands. This role will drive the development of digital assets, video and photo production, social media content, and digital merchandising efforts, ensuring each brand maintains a compelling and consistent visual identity across all consumer touchpoints.
The ideal candidate will bring a strategic and hands-on approach to multimedia content creation, with expertise in graphic design, video production, social media content strategy, and digital storytelling. This role requires a creative leader who can manage projects end-to-end while mentoring a junior designer and collaborating closely with cross-functional teams in digital, e-commerce, social media, and marketing. The Senior Digital Multi-Media Designer will play a pivotal role in executing high-impact campaigns, social media initiatives, and digital experiences that enhance brand awareness, consumer engagement, and sales.
Key Responsibilities
Creative & Design Leadership
Our Company is proud to have a dynamic and inclusive workforce where employees are empowered to innovate, thrive and grow. We believe that each employee’s unique strengths contribute to the success of our organization. This belief extends to how we consider our job applicants. Your talents may align with this position or other opportunities within our organization. Apply today to start unlocking your career potential with Worthington Enterprises.
Worthington Enterprises (NYSE: WOR) is a designer and manufacturer of market-leading brands that help enable people to live safer, healthier and more expressive lives. Worthington Enterprises operates with two primary business segments: Building Products and Consumer Products. Worthington’s emphasis on innovation and transformation extends to building products including water systems, heating and cooling solutions, architectural and acoustical grid ceilings and metal framing and accessories, and consumer products in tools, outdoor living and celebrations categories sold under brand names Coleman®, Bernzomatic®, Balloon Time®, Level5 Tools®, Mag Torch®, Well-X-Trol®, General®, Garden-Weasel®, Pactool International®, HALO and Hawkeye™. Worthington Enterprises also serves the growing global hydrogen ecosystem through on-board fueling systems and gas containment solutions.
Founded in 1955 as Worthington Industries, Worthington Enterprises follows a people-first Philosophy with earning money for its shareholders as its first corporate goal. Headquartered in Columbus, Ohio, Worthington Enterprises employs approximately 5,000 people throughout North America and Europe.
The Worthington Enterprises Consumer Products Division is seeking a Senior Digital Multi-Media Designer to lead and elevate the digital creative presence for our portfolio of 8 CPG brands. This role will drive the development of digital assets, video and photo production, social media content, and digital merchandising efforts, ensuring each brand maintains a compelling and consistent visual identity across all consumer touchpoints.
The ideal candidate will bring a strategic and hands-on approach to multimedia content creation, with expertise in graphic design, video production, social media content strategy, and digital storytelling. This role requires a creative leader who can manage projects end-to-end while mentoring a junior designer and collaborating closely with cross-functional teams in digital, e-commerce, social media, and marketing. The Senior Digital Multi-Media Designer will play a pivotal role in executing high-impact campaigns, social media initiatives, and digital experiences that enhance brand awareness, consumer engagement, and sales.
Key Responsibilities
Creative & Design Leadership
- Lead the development of high-impact, performance-driven digital creative that aligns with digital commerce and paid media strategies.
- Collaborate with Digital & E-Commerce teams to ensure creative execution aligns with SEO, user behavior insights, and performance data.
- Ensure all digital content is optimized for site speed, UX, and mobile-first design principles.
- Distill complex product and brand concepts into engaging, compelling, and conversion-driven multimedia content.
- Oversee video and motion graphics production—including conceptualization, storyboarding, and execution.
- Lead photography production efforts for e-commerce, campaigns, and social media.
- Manage relationships with external videographers, video editors, and photographers, ensuring timely and high-quality deliverables.
- Collaborate with cross-functional teams to ensure alignment with digital merchandising and e-commerce strategies.
- Design and optimize product page assets, ensuring they enhance the consumer journey.
- Create infographics and other visual assets to support digital retail and brand storytelling.
- Partner with E-Commerce and Digital Marketing teams to test and iterate on creative variations for improved performance.
- Implement A/B testing methodologies to optimize creative for click-through rates (CTR), conversion rates, and sales impact.
- Provide creative mentorship to full creative team, offering guidance and feedback on design execution.
- Lead project management for creative assets—ensuring timely execution, quality control, and brand alignment.
- Collaborate with key stakeholders to align on messaging priorities and execution strategies across digital platforms.
- Present creative concepts to leadership and key stakeholders as part of the review and approval process.
- Proof and review all digital creative to ensure brand compliance and high-quality execution.
- Ensure final creative assets are optimized for each platform and delivered in the correct formats.
- Stay up to date with industry trends, emerging design technologies, and best practices to continuously improve creative output.
- 5 years of experience in digital design, multimedia content creation, and creative leadership.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
- Strong expertise in video editing, motion graphics, and photography.
- Understanding of UI/UX principles and digital design best practices.
- Experience managing photo and video production for e-commerce, digital merchandising, and paid media.
- Proven ability to lead and manage graphic designers or like roles.
- Experience collaborating with digital marketing, e-commerce, and paid media teams to optimize creative for performance.
- Familiarity with A/B testing methodologies, creative performance tracking, and data-driven design principles.
- Knowledge of Retail Media platforms (Amazon, Walmart, Instacart, Target Roundel, etc.) and their creative best practices.
- Strong project management skills—capable of managing multiple projects and brand in a fast-paced environment.
- Excellent attention to detail, organization, and communication skills.
- A strong portfolio showcasing a range of digital, motion, and multimedia work.
Our Company is proud to have a dynamic and inclusive workforce where employees are empowered to innovate, thrive and grow. We believe that each employee’s unique strengths contribute to the success of our organization. This belief extends to how we consider our job applicants. Your talents may align with this position or other opportunities within our organization. Apply today to start unlocking your career potential with Worthington Enterprises.
Worthington Enterprises (NYSE: WOR) is a designer and manufacturer of market-leading brands that help enable people to live safer, healthier and more expressive lives. Worthington Enterprises operates with two primary business segments: Building Products and Consumer Products. Worthington’s emphasis on innovation and transformation extends to building products including water systems, heating and cooling solutions, architectural and acoustical grid ceilings and metal framing and accessories, and consumer products in tools, outdoor living and celebrations categories sold under brand names Coleman®, Bernzomatic®, Balloon Time®, Level5 Tools®, Mag Torch®, Well-X-Trol®, General®, Garden-Weasel®, Pactool International®, HALO and Hawkeye™. Worthington Enterprises also serves the growing global hydrogen ecosystem through on-board fueling systems and gas containment solutions.
Founded in 1955 as Worthington Industries, Worthington Enterprises follows a people-first Philosophy with earning money for its shareholders as its first corporate goal. Headquartered in Columbus, Ohio, Worthington Enterprises employs approximately 5,000 people throughout North America and Europe.
