What are the responsibilities and job description for the Sr E-Commerce Analyst position at Worthington Enterprises, Inc?
Worthington Enterprises Consumer Products Marketing Team is looking for a detail oriented, thoughtful, and agile Sr E-commerce (Digital) Analyst. The Sr E-commerce (Digital) Analyst is responsible for tracking, analyzing, and optimizing website and eCommerce performance across brand sites, DTC platforms, and digital marketing initiatives. This role ensures that data-driven insights inform site optimizations, customer engagement strategies, and digital investment decisions. This role will support performance tracking and broader digital measurement initiatives to drive business growth across Paid Media, Retail Media, Brand Sites, and other digital activations.
Key Responsibilities:
Website & eCommerce Performance Analytics:
- Track and analyze website engagement, conversion rates, bounce rates, and traffic trends across brand sites and DTC platforms.
- Work with Digital Commerce to identify and implement SEO and UX improvements that enhance site performance.
- Partner with Digital Commerce team, agencies, and Analytics team to optimize site tracking capabilities (e.g., GA4 event tracking, heatmapping, session recordings).
Digital Performance Measurement & Reporting:
- Develop and maintain dashboards and reports that track KPIs for brand websites, digital marketing campaigns, and paid media performance.
- Support Retail Media (including Amazon) with measurement frameworks while maintaining primary ownership over website and eCommerce analytics.
- Develop and implement an A/B testing framework for Retail Media (including Amazon), enabling the team to test ad formats, creative variations, and targeting strategies to optimize performance and efficiency. Provide insights and recommendations to refine Retail Media investments based on measurable outcomes.
- Analyze traffic sources, attribution, and engagement metrics to understand customer behavior across digital touchpoints.
Optimization & Testing:
- Conduct A/B and multivariate testing to improve website UX, landing page effectiveness, and conversion rates.
- Provide recommendations for content improvements based on engagement data, working closely with Creative team.
- Identify and troubleshoot site performance issues that impact user experience and conversion.
- Cross-Functional Collaboration:
- Serve as the digital analytics expert, ensuring teams have actionable insights to optimize digital experiences.
- Work with Digital, and Agency partners implement tracking pixels, refine attribution modeling, and improve reporting capabilities.
- Partner with Creative teams to refine website content strategies based on performance insights.
Qualifications & Skills:
- 5-7 years of experience in website analytics, eCommerce performance tracking, digital marketing analytics, or Retail Media optimization.
- Expertise in Google Analytics (GA4), Adobe Analytics, or similar platforms to track website and content performance.
- Familiarity with Amazon Advertising and Retail Media analytics (e.g., Amazon DSP, Walmart Connect, Instacart Ads, Criteo) to measure ad effectiveness and optimize campaigns.
- Proficiency in data visualization tools (Tableau, Power BI, Looker, etc.) to create actionable dashboards for digital performance.
- Strong understanding of website UX analytics, A/B testing, and conversion rate optimization (CRO), including PDP performance on Amazon and Retail.com.
- Familiarity with organic social performance tracking, including Meta Business Suite, TikTok, and influencer-driven analytics.
- Ability to track and optimize cross-channel attribution, ensuring alignment between Retail Media, Paid Media, and Organic Social efforts.
- Experience working with DTC platforms (Shopify, WooCommerce, BigCommerce, or similar) to track eCommerce performance.
- Understanding of SEO, content performance tracking, and digital attribution modeling to inform retail and brand content strategies.
