What are the responsibilities and job description for the Marketing Manager position at Wright's Media?
Why Wright’s Media?
Wright’s Media is a licensing and marketing service agency for some of the largest publishers in the world, representing more than 200 magazine brands including Cosmopolitan, Good Housekeeping, Allure, Glamour, GQ and Vogue.
But we’re more than just a licensing agency. We deliver hundreds of marketing campaigns to award-winning brands across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities that generate revenue for publishers all over the globe.
As a provider of professional services, our people are the key to success. We are looking for the absolute best to join our team. Ideally, we are looking for an upbeat marketer willing to go the extra mile to provide the sustainable results our clients expect.
Who you are
You have a strong grasp of current marketing tools and strategies and excel at leading integrated digital marketing campaigns from concept to execution. You enjoy managing various channels like website content, social media advertising, and email marketing to deliver a persuasive and cohesive marketing message to the Wright’s Media audience.
What You’ll Do
- Work with members of the digital team on marketing automation projects such as e-commerce (Shopify), MAS workflows, and nurture campaigns
- Use our Marketing Automation tools (HubSpot & MailChimp) to plan and execute digital marketing campaigns, create HTML emails based on clients’ guidelines and segment contact lists
- Assist with executing social media on various channels
- Work with the Marketing Operations to create landing pages and microsites
- Develop and execute marketing plans and calendars on behalf of our clients for seamless communication
- Collaborate with Business Development and Inside Sales to strategize and execute marketing campaigns for specific audiences
- Create and manage accurate contact segmentation using Excel for import into Salesforce CRM tool
- Collaborate with internal teams to produce relevant content (collateral, sales sheets, infographics, etc.) that meets the needs of our audience
- Maintain and update corporate website and build new copy as needed (WordPress)
- Evaluate emerging technologies and identify marketing trends / insights. Provide thought leadership and perspective for adoption where appropriate
What is your background
