What are the responsibilities and job description for the Marketing Insights Analyst position at Wripple?
Wripple is looking for a Strategic Insights Analyst for one of our biggest clients in Atlanta. This person will sit on the Marketing Insights & Analytics team and will be responsible for supporting the implementation and ongoing reporting for attribution tools, including Marketing
Mix Modeling (MMM) and new GenAI measurement tool. This role is essential to configuring these tools, building meaningful reports and connecting measurement insights back to broader
Marketing initiatives. As an analytical thinker with a strong understanding of paid media and brand metrics, you will translate data into stories that demonstrate Marketing’s value across the
organization.
This is a 40 hour / week, 12 month contract hybrid onsite (1-2 days / week) in Atlanta preferred.
Key Responsibilities :
- Assist in setting up, configuring and managing reports within MMM and Alembic, ensuring
accurate and insightful outputs aligned with marketing objectives.
reports, connecting these metrics to broader KPIs and Marketing objectives.
MMM and GenAI tool, helping to drive adoption of these new measurement capabilities.
strategies and KPI tracking for various marketing initiatives.
building stories that highlight the impact of marketing investments.
What You Need to Succeed (Minimum Qualifications)
and KPI development.
connections between data and strategic marketing outcomes.
into actionable insights.
effectively with cross-functional teams.
What Will Give You a Competitive Edge (Preferred Qualifications)
measurement and analytics.
enterprise-level goals.
ABOUT WRIPPLE :
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard : set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here : . After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.
