What are the responsibilities and job description for the Audience Growth Manager Job at WTWH Media in Cleveland position at WTWH Media?

Job Description

Description :

WTWH Media is seeking an Audience Growth Manager to join our dynamic team and lead growth initiatives for publications and products in our Healthcare vertical. The Audience Growth Manager will be a strategic thinker and problem solver, with a track record of driving growth and customer engagement through creative, data-driven programs. This role will be instrumental in guiding WTWH Media through the next phase of growth for our company across our healthcare channel. The ideal candidate will be experienced in audience development and digital marketing and prepared to drive user acquisition and retention through paid advertising, email marketing, content initiatives and more.

Key Responsibilities

Grow audiences for paid subscription programs, newsletters, webinars, and live events
Increase the retention rate of customers who are currently on subscriptions, win back cancelled subscribers, and encourage customers to repurchase & upsell based on their hair goals
Plan and execute paid acquisition campaigns via LinkedIn, Facebook, and other channels
Develop and execute programs to build out 1st-party data profiles
Analyze customer data to identify key insights and trends and use these insights to inform the development of targeted and relevant campaigns
Build and manage customer journeys, segmentation, loyalty propositions, and retention programs
Collaborate with cross-functional teams, to ensure seamless integration of programs and initiatives and ensure our programs reflect multiple customer touchpoints and customer types
Manage email marketing schedules
Improve, monitor and execute performance and database reporting to support business goals and ensure we’re hitting key KPI’s
Stay abreast of industry trends and emerging technologies and incorporate these into the strategy
Supervise supporting member(s) of the audience team

Requirements :

5 years of experience with audience development in a media organization

Experience managing and growing paid subscriber bases

Bring a data-first mindset, with ability to analyze marketing data (e.g., Google Analytics, Lytics)

Serve as a digital thought leader, driving strategy behind activation for responsible channels and partnerships

Track record of success with paid audience acquisition campaigns

Good communicator, team player, ability to transmit messages cross-functionally and manage senior stakeholders

Strong project management skills, with the ability to manage multiple projects and priorities effectively

Readiness for continuous improvement and professional development; proactively share recommendations, optimizations, and new opportunities; bring forward suggestions for improvements in ways of working

We offer

Competitive salary and fully remote work environment

Premium medical, dental, vision and other health plans – you choose what fits your needs

Full vested 401(k) match to help you prepare for your future

Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours

Supportive work / life balance and paid parental leave

Dynamic, dedicated, fun and hard-working environment

Collaborative work environment in a growing market, consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5 years

ABOUT WTWH MEDIA

WTWH Media ( is an award-winning, digital first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences. WTWH Media serves three core industry verticals, including (i) Engineering, (ii) Healthcare & Life Sciences, and (iii) Foodservice, Retail, and Hospitality. The company’s content is delivered through an omnichannel strategy consisting of 80 websites, e-newsletters, sponsored content, social media management, in-person events, virtual events and webinars, podcasts, and nine brand to demand print publications. Founded in 2006, WTWH Media LLC, a multi-year Inc. 5000 honoree and repeat Best Workplace winner, is an integrated B2B media company with more than 80 websites, 12 in-person events, seven print publications and custom digital marketing services. WTWH recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses : media consumption has changed forever, and continues to evolve at an extremely fast pace & marketers must have increasing ROI to justify marketing investment.

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