Director, Digital Marketing

WuXi AppTec Director, Digital Marketing Plainsboro, New Jersey Apply Now

The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement, and optimization, ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.

This role is 100% remote, with minimal (15-20%) travel required.

The anticipated salary range for this position is $112,101 to $145,613.

Responsibilities

• Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising.
• Establish and execute a digital marketing strategy to distribute content and generate leads.
• Maintain consistent brand messaging across all digital channels.
• Identify, analyze, and measure trends and content to assess performance and optimize user experience.
• Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader.
• Research, track, and analyze behaviors and trends and implement findings into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Develop and monitor campaign budgets.

Qualifications

Job Requirements

Preferred qualifications

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Salary : $112,101 - $145,613