What are the responsibilities and job description for the Marketing Manager position at Wygant Construction and Landscaping?
Job Summary
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in various marketing disciplines, including social media marketing, content marketing, and performance marketing. This role requires a strategic thinker with excellent leadership skills who can effectively manage budgets and analyze market performance to optimize our advertising strategies.
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
- Manage social media marketing campaigns across various platforms to engage target audiences.
- Oversee product management initiatives, ensuring alignment with market demands and trends.
- Lead advertising sales efforts, collaborating with sales teams to create compelling promotional materials.
- Create and manage content marketing strategies that resonate with our audience and drive traffic.
- Conduct market research to identify opportunities for growth and improvement in our offerings.
- Monitor and analyze campaign performance using tools such as Google Analytics to inform future strategies.
- Prepare budgets for marketing initiatives, ensuring efficient allocation of resources.
- Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in social media marketing, product management, advertising sales, and content marketing.
- Strong budgeting skills with the ability to manage multiple projects simultaneously.
- Proficiency in performance marketing techniques and analytics tools, particularly Google Analytics.
- Familiarity with WordPress for website management is highly desirable.
- Excellent communication and interpersonal skills to collaborate effectively across teams.
- Ability to think creatively while also being data-driven in decision-making processes.
Job Types: Full-time, Part-time
Pay: $40,000.00 - $50,000.00 per year
Ability to Relocate:
- Bristol, CT 06010: Relocate before starting work (Required)
Work Location: Hybrid remote in Bristol, CT 06010
Salary : $40,000 - $50,000