What are the responsibilities and job description for the Social Media Coordinator and Video Editor position at Wynalda Packaging?
This job is for a company under the Wynalda umbrella called Fourth Arrow
Job Description –
The Social Media Coordinator position is primarily focused on the development and execution of social media campaigns as well as editing outdoor tv show content. The chosen candidate will work out of the corporate office in Belmont, MI. Fourth Arrow Brands is a Wynalda company that is heavily involved in the outdoor industry, specifically hunting industry.
This position is full-time salary, health benefits, 401k with employer match, and paid vacation.
Core Responsibilities
- Create photo and video content for social media channels and campaigns using provided assets as well as creating original content
- Assist in editing outdoor TV show content
- Develop, execute, and manage social media advertising campaigns
- Create social media ad funnel strategy primarily on Facebook and Instagram
- Monitor ad campaign performance and make suggestions for improvement
Requirements:
- Bachelor’s Degree in Marketing, Advertising, Communications or industry experience equivalent
- Proficient with video editing in Premiere Pro
- Some knowledge of composing animated graphics in Adobe After Effects
- Basic photography skills
- Basic videography skills
- Comfortable working with clients in the outdoor sports industry including hunting & fishing
Preferred Experience:
- Adobe Premiere Pro video editing
- Facebook Ads certified
- Google Ads certified
- WordPress and or Shopify CMS basics
- Adobe suite
Skills:
- Transforming outdoor video footage into a cohesive and compelling narrative that engages and resonates with the audience.
- Developing Facebook & Instagram ad campaign Full Funnel strategy
- Facebook & Instagram ad campaign set up – additional platforms a plus
- Google Ads management
- Analytical with a good sense for managing campaign data trends
- Measurement & reporting per KPIs – ability to determine ad campaign success or failure, and action steps - & communicate findings to clients
- Familiarity with social media campaign measurement, and project management tools
Personality Traits:
- Ability to excel in a small team environment
- Highest level of integrity personally and professionally
- Can embrace change in an industry that changes weekly and is a problem solver
- Passion for social media in business; Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube
- Passion for editing and crafting compelling stories through video production
- Extremely organized, self-motivated and committed to follow-up with attention to detail
- Strong communication skills – comfortable speaking up in small but collaborative group
- Creative thinker who can produce unique content
- Candidates who have sales experience a major plus
Job Type: Full-time
Schedule:
- Monday to Friday
Work Location: In person