Content Writer

X by 2 is an IT consulting firm comprised of strategists, software architects, and designers. Through cutting-edge technology, advanced data analytics and human-centric design, we help insurers and healthcare organizations turn disruption into opportunity and meet the demands of today’s digital consumer.

As a Content Writer, you’ll work with Head of Marketing to develop engaging content for our marketing programs while also capturing and elevating the X by 2 brand. More than a strong writer, we’re looking for a strategic thinker and brand builder with a creative edge. Here, you’ll have the opportunity to wear many hats, work across channels and play a vital role in developing and scaling our marketing strategy and efforts. We’re seeking a candidate with experience in B2B marketing, particularly at the intersection of technology and professional services, who thrives in a fast-paced environment and brings creativity, initiative, and attention to detail.

Key Responsibilities

• Write engaging content for case studies, articles, press releases, email, social media, website, PPC and other digital/traditional marketing efforts.
• Proofread content to ensure accuracy, quality and brand voice.
• Research and write technical pieces with direction.
• Collaborate, support, and lead various on-going marketing activities and initiatives to help achieve the goals of the marketing department and X by 2.

Content Creation

• Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences.
• Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas.
• Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.

Digital Marketing

• Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads.
• Assist in Planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics.
• Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce.
• Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.

General Marketing Support

• Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness.
• Support conferences and events through content creation and attendance as needed.
• Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.

Qualifications

• Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies.
• Bachelor’s degree in marketing, professional writing, communications, journalism, or English.
• Strong writing, proofreading, and editing abilities.
• Proficiency in Microsoft Office Suite (Adobe Suite is a plus).
• Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics).
• Excellent communication skills and an eye for detail.
• Self-starter mindset with the ability to work both independently and collaboratively.
• Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.

• Preferred Qualifications
• Local to the Metro Detroit area.
• Experience working in small or mid-sized organizations

Portfolio request

• Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts.

Work Environment and Culture

• Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels
• Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership and company culture
• Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas and feedback

Perks

• Home Office Reimbursement
• Professional Self-Development Program
• Health and Wellness Reimbursement
• Professional Dress Allowance
• Employees can also earn points through recognition, travel and more, to redeem for unique experiences.
• Company-sponsored social events

Work-Life Balance

• Enjoy a flexible hybrid work model, balancing remote work with time in the office
• Paid time off for vacation, unlimited sick days (as needed) and holidays

Compensation

• Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers.
• 401(k) with employer match
• $50,000-$60,000 per year

Insurance

• Health (including prescriptions), Vision, Dental, Life, and Disability
• Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine.
• HSA with employer direct contribution