What are the responsibilities and job description for the Content Development Coordinator position at X-Rite?
Marketing Programs Specialist
X-Rite is seeking an experienced Marketing Programs Specialist to lead our marketing initiatives. In this role, you will be responsible for developing and executing marketing plans that drive business growth and revenue.
Responsibilities:
- Develop and implement comprehensive marketing plans that align with business objectives and campaign strategies.
- Manage the marketing email calendar, ensuring timely and accurate execution of email sends. Coordinate email translation requests to reach global audiences effectively.
- Oversee the end-to-end webinar program, including planning, promotion, execution, and follow-up. Ensure high-quality deliverables through content editing and recording management.
- Collaborate with cross-functional teams to ensure cohesive messaging and alignment across all campaigns.
- Monitor and report on campaign performance, providing actionable insights and recommendations for improvement.
