Digital Marketing Strategist

Job Description

X-Rite is seeking a skilled Marketing Programs Specialist to join our team. As a key member of our marketing department, you will play a pivotal role in executing and managing key marketing initiatives, including email campaigns and webinars.

Key Responsibilities:

• Email Marketing Management: Plan and manage the marketing email calendar to align with business goals and campaign strategies. Schedule and execute email sends using marketing automation platforms, ensuring accuracy and timeliness. Coordinate email translation requests to ensure global audiences are effectively reached. Monitor and report on email performance.
• Webinar Program Management: Oversee the end-to-end webinar program, including planning, promotion, execution, and follow-up. Edit webinar content and manage the recording of sessions to maintain high-quality deliverables. Collaborate with internal teams and external stakeholders to produce engaging and informative webinar experiences. Monitor webinar registrations and share leads with the sales team.
• Cross-functional Collaboration: Work closely with marketing, product, and sales teams to ensure cohesive messaging and alignment across all campaigns. Liaise with external partners and vendors as needed to support marketing initiatives.
• Reporting and Optimization: Track and report on the performance of email campaigns and webinars, identifying areas for improvement. Provide insights and recommendations to optimize engagement and effectiveness.