Digital Paid Media Manager

Are you...

Interested in working for an international and diverse company?

Interested in developing your career in a leading color management industry?

Looking to use your problem-solving skills?

If so, read on!

Color your life! X-rite Pantone is a global company with locations around the world. Experts in blending the art and science of color, we focus on providing complete end-to-end color management solutions for our clients in every industry where color matters.

We recognize that people come with a wealth of experience and talent. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

Digital Paid Media Manager

The Digital Paid Media Manager will be responsible for the development and execution of comprehensive digital marketing strategies that drive measurable growth and align with business goals. This role will lead and manage all paid digital marketing initiatives, including PPC, SEM, paid social media, display advertising, and paid lead generation campaigns. The Digital Paid Media Manager will measure and report the performance of all paid digital marketing campaigns, assessing them against established goals (ROI and KPIs). Work with internal teams and external agencies to ensure consistent messaging and branding across all paid digital channels is key, alongside implementing data-driven strategies to enhance user experience and drive conversion rates. This position is remote, but the ideal candidate should work east coast hours, which quarterly travel to the New York Tri-state area.

In this role, a typical day will look like :

• Develop and execute comprehensive paid digital marketing strategies that align with business goals and drive measurable growth
• Lead and manage the execution of digital paid marketing initiatives, paid social media, display advertising and paid lead generation campaigns, including budget management
• Utilize advanced analytics to measure and report on the performance against goals for all paid digital marketing campaigns, identifying trends and insights to optimize spend and performance
• Implement data-driven strategies to enhance paid media user journey and drive conversion rates.
• Collaborate with other marketing channels and other departments to ensure the paid marketing strategy aligns with other digital marketing efforts (such as SEO, CRM, and organic social media) and supports overall company objectives.
• Stay current with emerging digital marketing trends, technologies, and best practices, and integrate these insights into our strategies

The essential requirements of the job include :

At X-rite Pantone a Veralto Company, we are the leader in color science and technology offering end-to-end solutions for the selection, communication, formulation, and production of consistent and achievable color

X-rite Pantone is proud to be a Product Quality & Innovation company in Veralto (NYSE : VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose : Safeguarding the World's Most Vital Resources.

US ONLY :

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $95,000 - $105,000 USD per year. This job is also eligible for Bonus Pay.

We offer a comprehensive package of benefits including paid time off, medical / dental / vision insurance and 401(k) to eligible employees.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

US residents : In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [redacted] to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Salary : $95,000 - $105,000