What are the responsibilities and job description for the Marketing Automation Specialist position at X-Rite?
Job Description:
We are seeking a highly skilled Marketing Automation Specialist to join our team at X-Rite. This individual will play a pivotal role in executing and managing key marketing initiatives, including email campaigns and webinars.
The ideal candidate is detail-oriented, organized, and has a strong understanding of marketing workflows. They will be responsible for planning and managing the marketing email calendar to align with business goals and campaign strategies.
Schedule and execute email sends using marketing automation platforms, ensuring accuracy and timeliness. Coordinate email translation requests to ensure global audiences are effectively reached.
Monitor and report on email performance. Oversee the end-to-end webinar program, including planning, promotion, execution, and follow-up.
Edit webinar content and manage the recording of sessions to maintain high-quality deliverables. Collaborate with internal teams and external stakeholders to produce engaging and informative webinar experiences.
Track and report on the performance of email campaigns and webinars, identifying areas for improvement. Provide insights and recommendations to optimize engagement and effectiveness.
