Director of Partnership Activation & Strategy

Description

Who We Are:

 Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Summary: 

The primary focus of this role is to provide the execution, management, retention, and growth of all  Strategic Partnership relationships. The Director will work closely with the EVP, Strategic Partnerships and individual Brand Marketing and Sales teams to ensure team cohesion and cooperation. Culture fit and the proven ability to operate successfully at a high level is critical. 

The Director, Partnership Marketing & Strategy will need to possess a positive, solution oriented,  collaborative mindset and ability to excel at creativity, ideation, and strategy work in a dynamic, fast paced environment. 

Responsibilities:  

• Assist in the strategic planning and execution of all partnership marketing and activation elements,  measurement and communication of partner value and return on objectives, and current partner  renewal and upsell sales strategy, annually. 

• Develop and execute strategic plans to elevate department’s partnership marketing & activation  efforts, focusing on creativity, innovation, synergies, and initiatives that drive the partner’s business,  enhance the Xponential brands members experience, and support brand Franchisees. 

• Facilitate the department’s partnership marketing & activation business processes from start to finish; including but not limited to, new partner on-boarding, delivery of all contractual benefits,  partner communications and relationships, partner recaps and external reporting, internal KPI and  case study reporting, renewal and upsell pitches, negotiation, contracting, and invoicing / payment  collections.  

• Oversee all aspects associated with the transfer of management of new accounts from Revenue team to Activation 

• Assist in research of new business opportunities and support with the proposal and contract process on new accounts 

• Maintain up-to-date knowledge of industry trends, activation best practices and new media/digital  marketing efforts to bring increased value to partners, members, and franchisees

• Develop a comprehensive knowledge of all partnership agreements and ways to enhance them

• Work effectively with other departments to deliver innovative new platforms and assets

• Help set and manage annual activation expenses 

• Achieve and exceed company and department goals and objectives

• Perform other duties as assigned

Pay Range: $135,000-150,000 annual salary

Benefits:

• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness LLC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

• Bachelor’s degree in business management, marketing, advertising, or sports management (or  similar field) 
• 5 years of experience in marketing,activation, consulting, and client service focused position(s) in  sports, entertainment, advertising, brand, and/or consulting agency and working with Franchise model.
• Diverse market and prior account management experience preferred. 
• Demonstrated ability to lead with a history of exhibiting strong moral character and selfless decision  making. 
• Proven ability to consistently deliver results for client(s) and achieve company goals and objectives.
• Experience ideating and executing on lofty ideas that demonstrate both creativity and innovation.
• Initiative-taking individual who can work independently as well as they work in a team environment.
• Strong presentations skills using storytelling, objectives, monthly/annual client recaps and KPI’s. 
• Creative, enthusiastic, and excellent oral and written communication skills. 
• Superior customer service and relationship skills. 
• Demonstrated ability to be a strategic, solution-oriented leader.
• Experience in working with a Franchise system is preferred
• Ability to establish effective client and interdepartmental relationships, manage multiple client  contacts and projects, and drive business. 
•  Able to interface with colleagues, senior executives, and clients effectively and personably,  recognizing the need to adjust communication style according to the audience.
• Proficient in MS Word, Excel, Outlook, PowerPoint. CRM experience a plus

Salary : $135,000 - $150,000