Senior Marketing Manager (Restaurants)

Join the XRG Team: Where Passion for Hospitality Meets Limitless Opportunities!

At Xperience Restaurant Group (XRG), our foundation is built on the unwavering dedication of team members who exude a relentless passion for hospitality. We have set our standards high, never settling for anything less than the extraordinary, because at XRG, we believe in delivering not just meals but unforgettable eXperiences. If you're one of those individuals, we invite you to join our XRG Team!

Why XRG? Here's a Taste of What We Offer:

• Competitive Pay and Partner Perks: Your hard work deserves recognition. Our generous bonus structure(s) through the Profit for Partners Program add an extra layer of reward to your hard work. We believe in rewarding excellence.
• Unique Culture: Our Core Values set us apart, making the XRG culture truly unmatched. Join the #XRGFam and eXperience the difference.
• Comprehensive Benefits: Medical, Dental, Vision, and 401(k) match* - because your well-being matters.
• Company-Paid Life Insurance: We've got you covered.
• Career Growth Opportunities: We thrive on promoting from within, fostering #XperienceRealGrowth for every team member.
• Professional Development Reimbursement Program: Invest in your future with our tuition reimbursement program.
• Employee Referral Program: Share the joy of being part of the XRG team with others.
• Safety & Compliance Incentives: Your well-being is our priority. Benefit from our Safety and Compliance Incentive Program as we maintain a secure and compliant work environment.
• Free Food: Enjoy monthly Meal Card allowances to use at any of our locations/brands.
• Time Off: Recharge and rejuvenate with paid vacation time. Your well-deserved breaks are essential to your productivity and overall happiness.
• Sick Time: Offered in eligible states (CA, CO, AZ, MA, MD, WA, NY, NV, IL), we've got you covered with paid sick leave.
• Financial Well-Being: Exclusive Credit Union Benefits, including Checking/Savings, Loans, and Financial Education.
• Partner Perks: Unlock discounted rates on theme parks, travel, apparel, sports tickets, and more!
• Life Beyond Work: Embrace additional benefits such as pet insurance, legal services, and much more!

Join XRG, where every team member is a valued part of our journey. Discover a workplace that goes beyond expectations, a place where your passion meets endless possibilities. Certified Top Workplaces- 5 years running!

Compensation Range: $90,000 - $115,000 Annually depending on experience

Purpose

The Sr. Marketing Manager manages the day-to-day marketing activities and long-term marketing strategy of specific 6 causal brands within the organization.

Responsibilities

· Execute the marketing strategy for specific 6 casual dining brands in line with company objectives.

· Plan and communicate marketing plans and activities with operators, in conjunction with sales activities.

· Manage production of high quality and effective marketing materials that align correctly with the overall brand strategy.

· Create an enduring brand message that results in increased sales, brand loyalty and improving market share.

· Develop and execute promotions and every day activations, such as new programs, happy hour, brunch, limited time offers, new restaurant openings and holiday specials.

· Work closely with all functions of the company to ensure goals of the brand are met.

· Support PR efforts, social media and digital media tactics.

· Manage and improve customer acquisition and retention campaigns, measuring results.

· Prepare online and print marketing campaigns.

· Monitor and report on effectiveness of marketing communications.

· Work closely with vendor agencies and assist with content production, scheduling, and asset management.

· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

· Analyze potential strategic partner relationships for company marketing.

· Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.

· Responsible for menu design, redesign and engineering of menus.

· Manage photoshoots and content creation for all brands, used in print, online and digital marketing campaigns

· Manage and execute all franchisee requests as needed

· Assists and/ or completes additional tasks as assigned.

Qualifications and Skills

· Minimum 5 years related experience marketing, advertising or public relations, preferably in hospitality/dining industry.

· Must have comprehensive knowledge of food and beverage and marketing management experience, guest relations and etiquette.

· An intermediate to proficient understanding of Computer systems such as: Cloud systems, Microsoft Word, Excel & Outlook is preferred.

· Possess a gracious, friendly, and fun demeanor.

· Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.

· Ability to work independently and to partner with others to promote an environment of teamwork.

· Valid Driver’s License

· Proof of eligibility to work in the United States.

· 21 years of age

Salary : $90,000 - $115,000