PXG - Digital Media Marketing Manager

Description :

This is a unique opportunity to make a meaningful impact at the intersection of creative storytelling and data-driven marketing. As PXG's Digital Media Marketing Manager, you'll play a critical role in reaffirming our brand's voice and driving measurable growth across digital channels.

This position will lead our paid social media efforts across platforms like Meta, TikTok, and YouTube. In this role, you'll own the strategy, execution, and management of multi-million-dollar budgets for digital media campaigns, while collaborating closely with cross-functional teams to ensure consistent messaging and impactful creative.

Responsibilities :

• Develop and execute paid digital media strategies for platforms such as Meta, TikTok, YouTube, and other social channels within set budgets.
• Plan, design, and execute geo-fencing campaigns to drive targeted engagement.
• Manage and optimize creative and content production, utilizing in-house teams, influencers, and user-generated content (UGC).
• Oversee campaign trafficking, quality control, and optimization to achieve return on investment (ROI) targets.
• Provide spend recommendations and optimization within multi-million-dollar campaign budgets, ensuring alignment with overall marketing goals.
• Monitor budget pacing and make real-time adjustments to optimize spend efficiency.
• Partner with sales, brand, marketing, and other teams to develop integrated media strategies, including audience segmentation, messaging, flighting, and budgeting.
• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics, Google Ads Manager, TikTok Ads Manager and Tableau.
• Provide detailed performance reporting and actionable insights to internal stakeholders.
• Stay ahead of industry trends and platform updates, maintaining close communication with social media platform representatives.
• Perform other related duties as required.

Job Skills Required :

Job Skills Preferred :

Soft Skills :

Education :

Years of Experience :

Working Conditions :

This position primarily works in an office environment. Must be able to sit, stand or walk for long periods.

PXG is a drug-free, smoke-free, and fragrance-free work environment.

PXG believes in a diverse environment and is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender (and gender identity or gender nonconformity), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information or any other characteristic protected under applicable laws. PXG will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable laws.