Description
Purpose of Role
Generate visual assets and design layouts on-time that deliver on the creative brief, brand tone of voice while
meet creative standards to become a brand of choice.
Key Accountabilities Include
- Ensure all creative assignments are completed on-time and visually articulate the creative brief and the
brand tone of voice
Ensure achievement of department goals & KPIsEnsure resolution of critical matters that impact the departmentEnsure alignment and collaboration across in-house agency functional teams (i.e. Account and Operationsteams) and internal stakeholders
Ensure a collaborative climate that attracts, engages, inspires and develops creative team membersEnsure the department is a center of excellencePrimary Responsibilities Include
Design visual assets for integrated campaigns that deliver on the creative brief, brand tone ofvoice and optimize the creative process
Designs, reviews, and optimizes creative process to ensure content represents the brand strategy andstyle guides (both in copy and in visuals) accurately and consistently in every touchpoint
Oversee and Q / A all work completed by the creative departmentPresent trends and opportunities that drive best practices with key stakeholdersConnect with customers by applying and demonstrating proper use of the Brand Tone of Voice (copyand in visuals) in every touchpoint
Develop and drive best practices with internal stakeholdersCore Functional Competencies
Brand Ambassador : Serve as a representative for the Yamaha brand and its partner brands to customersin direct person-to-person(s) experiences
Copy Editing / Writing - Creative SME : Create and review written marketing contentCreative Strategy : Determine a course of action to develop creative assetsDesign : Create visual content to effectively share product and brand attributes with target audienceProduction : Produce a print or video assetProject Communication Management : Link people (including team members and stakeholders), ideas,and information throughout the project life cycle; include timely generation and collection of
information along with its proper dissemination and archival process
Digital Media : Use social media channels to attract and engage customers, and to promote the brandand products
Storytelling : Communicate the Brand Promise in an emotional mannerCore Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusInstills TrustDrives ResultsManages ConflictDevelops TalentEnsures AccountabilityQualifications
Ideal
Budget ManagementExpert technical skills : Web design, social design, Typography and Design softwareAdvanced knowledge of marketing, brand, and design principles and developmentConsidered an expert in communication art direction or in graphic design, or similarDemonstrated success creating integrated content across all marketing channels from digital (social, paid,mobile), video, print and collateral
Preferred
8 years of related experience with 5 years of creative direction in ad agency settingDegree or advanced certifications in marketing, graphic design or related field7 years proven work experience as an art director, graphic designer, or similarPeople managementExpert with Adobe SuiteExpert knowledge of marketing, brand, and design principles and developmentExperience leading and managing creative teamsHere's What We'll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGenerous Wellness reimbursement programTobacco cessation reward programPrivate concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid and 9 / 80 schedule)Casual dressVacation, sick-time and personal floating holidaysMonthly events, for example Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun eventsInclusive and passionate cultureWe foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of YamahaCompensation
Up to $135,000 per yearThe posted compensation is the base pay.This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $135,000
