What are the responsibilities and job description for the Digital Marketing Automation Specialist position at Yamaha Motor Corporation, USA?
Yamaha has an excellent opportunity for a Digital Marketing Automation Specialist to join our Motorsports team in Marietta, GA. The Digital Marketing Automation Specialist will be the key tactical point of contact for Salesforce Marketing Cloud (SFMC) and email marketing. This role is responsible for managing email campaign creation, personalization strategies, and reporting, while also handling creative tasks such as optimizing visuals for email campaigns. The CRM Specialist will work across multiple business lines to ensure that marketing efforts align with business goals, utilizing SFMC features like AmpScript and Automation Studio to enhance personalization and segmentation. Additionally, the role involves maintaining the marketing campaign calendar, collaborating with cross-functional teams, and optimizing digital assets for targeted email campaigns.
What you’ll be doing :
Build & Schedule Email Campaign s
- Build, schedule, and deploy email campaigns for product launches, events, and promotions within Salesforce Marketing Cloud.
- Use SFMC’s Journey Builder and Automation Studio for personalized drip and nurture campaigns.
- Create and implement form strategies across web properties for campaign engagement tracking.
- Ensure the execution of mobile-responsive and well-optimized email templates.
Creative Content & Asset Management
Dynamic Content Personalization
Data and Reporting
Decision-Making Responsibility
Under general supervision from management, will make independent decisions while :
What you’ll need to be successful :
Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What’s in it for you :
Reports to : Department Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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